{"id":125,"date":"2016-07-04T09:58:11","date_gmt":"2016-07-04T09:58:11","guid":{"rendered":"https:\/\/blog.yateo.com\/?p=125"},"modified":"2023-04-28T13:38:35","modified_gmt":"2023-04-28T11:38:35","slug":"yateo-partenaire-google-premier","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/yateo-partenaire-google-premier","title":{"rendered":"YATEO est partenaire Google Premier"},"content":{"rendered":"<p>Google vient tout juste de lancer le statut \u00ab\u00a0 Google Premier Partner\u00a0\u00bb. Ce badge est r\u00e9serv\u00e9 \u00e0 un nombre limit\u00e9 d\u2019agences et nous en faisons partie\u00a0!<\/p>\n<p>Google Partner a \u00e9t\u00e9 cr\u00e9\u00e9 il y a 3 ans afin aider les agences \u00e0 mettre en avant leurs expertises et \u00e0 guider les annonceurs dans leur recherche d\u2019agences. Pour orienter les annonceurs vers l\u2019agence qui correspond \u00e0 leurs besoins, le programme Google Partner cr\u00e9e le Badge Google Premier Partner et indique les sp\u00e9cialisations de chaque Google Partner.<\/p>\n<p><!--more--><\/p>\n<h2>Qu\u2019est ce que le Badge Google Premier Partner\u00a0?<\/h2>\n<p>Tout d\u2019abord, il faut savoir que le <strong>Badge Google Premier Partner<\/strong> est d\u00e9livr\u00e9 \u00e0 un nombre restreint d\u2019agences\u00a0: <strong>moins de 5% des agences fran\u00e7aises en sont d\u00e9tentrices<\/strong>.<\/p>\n<p>Ce Badge indique que l\u2019agence est une sp\u00e9cialiste d\u2019Adwords. En effet, pour l\u2019obtenir, l\u2019agence a\u00a0 du montrer de bons r\u00e9sultats dans la gestion de ses campagnes Adwords et elle a prouv\u00e9 son expertise gr\u00e2ce \u00e0 ses certifications.<\/p>\n<p>Google assure une grande disponibilit\u00e9 de ses \u00e9quipes techniques pour les agences d\u00e9tentrices de ce badge. C\u2019est un avantage non n\u00e9gligeable pour satisfaire des clients toujours plus exigeants.<\/p>\n<p>En d\u00e9livrant ce badge \u00e0 YATEO, Google reconnait sa haute expertise en tant qu\u2019<a href=\"https:\/\/www.yateo.com\/referencement-payant.html\">agence Adwords<\/a>.<\/p>\n<p>Cette nouveaut\u00e9 s\u2019accompagne \u00e9galement de l\u2019apparition des Sp\u00e9cialisations Partners.<\/p>\n<h2>Quelles sont ces sp\u00e9cialisations\u00a0? Quelle utilit\u00e9 pour les annonceurs\u00a0?<\/h2>\n<p>Google d\u00e9taille maintenant 5 domaines d\u2019expertises qui sont\u00a0 le Search, le Mobile, le Display, la Vid\u00e9o et le Shopping.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-131 size-full\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2016\/07\/icones-specialisations-professionnelles.jpg\" alt=\"\" width=\"689\" height=\"179\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2016\/07\/icones-specialisations-professionnelles.jpg 689w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2016\/07\/icones-specialisations-professionnelles-300x78.jpg 300w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/p>\n<p>Une agence est consid\u00e9r\u00e9e par Google comme sp\u00e9cialis\u00e9e lorsqu\u2019au moins un individu poss\u00e8de la certification associ\u00e9e \u00e0 cette sp\u00e9cialit\u00e9 et lorsqu\u2019elle a d\u00e9montr\u00e9 des connaissances et de la pratique sur son compte Adwords dans ce domaine de sp\u00e9cialisation.<\/p>\n<p>D\u00e9tail des sp\u00e9cialit\u00e9s\u00a0:<\/p>\n<ul>\n<li>Publicit\u00e9 Search\u00a0: expertise en cr\u00e9ation, gestion et mesure de campagnes sur le R\u00e9seau de Recherche.<\/li>\n<li>Publicit\u00e9 Mobile\u00a0: expertise pour diffuser vos annonces textes, images ou vid\u00e9os via le mobile et atteindre vos potentiels consommateurs sur cet appareil.<\/li>\n<li>Publicit\u00e9 Display\u00a0: expertise pour diffuser vos banni\u00e8res sur le r\u00e9seau display de Google qui contient environ 2 millions de sites web et 650\u00a0000 applications.<\/li>\n<li>Publicit\u00e9 Vid\u00e9o\u00a0: expertise pour la mise en place de vos campagnes vid\u00e9o sur Youtube et leur optimisation.<\/li>\n<li>Publicit\u00e9 Shopping\u00a0: Expertise sur les flux produits, le Merchant Center et la gestion et l\u2019optimisation de campagnes Shopping.<\/li>\n<\/ul>\n<p>Ces changements permettent aux annonceurs d\u2019avoir une meilleure visibilit\u00e9 sur l\u2019expertise de chaque agence et trouver ainsi plus facilement celle qui l\u2019accompagnera dans l\u2019atteinte de ses objectifs.<\/p>\n<p>&nbsp;<\/p>\n<p>Vous recherchez une agence web comp\u00e9tente en SEA, <a href=\"https:\/\/www.yateo.com\/?contact\" target=\"_blank\" rel=\"noopener noreferrer\">Contactez-nous\u00a0<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google vient tout juste de lancer le statut \u00ab\u00a0 Google Premier Partner\u00a0\u00bb. Ce badge est r\u00e9serv\u00e9 \u00e0 un nombre limit\u00e9 d\u2019agences et nous en faisons partie\u00a0! Google Partner a \u00e9t\u00e9 cr\u00e9\u00e9 il y a 3 ans afin aider les agences \u00e0 mettre en avant leurs expertises et \u00e0 guider les annonceurs dans leur recherche d\u2019agences. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[170],"tags":[],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viedelagence","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YATEO est partenaire Google Premier - Blog YATEO<\/title>\n<meta name=\"description\" content=\"Google vient tout juste de lancer le statut \u00ab\u00a0 Google Premier Partner\u00a0\u00bb. 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