{"id":138,"date":"2016-07-06T07:16:35","date_gmt":"2016-07-06T07:16:35","guid":{"rendered":"https:\/\/blog.yateo.com\/?p=138"},"modified":"2026-02-12T15:14:56","modified_gmt":"2026-02-12T14:14:56","slug":"yateo-e-commerce-magazine","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/yateo-e-commerce-magazine","title":{"rendered":"YATEO dans e-commerce magazine"},"content":{"rendered":"<p><strong>Tribune \u00ab<em>\u00a0Le webmarketing dynamique au service du ROI\u00a0<\/em>\u00bb par C\u00e9dric Chappet, Responsable SEA chez YATEO.<\/strong><\/p>\n<p>Une des pr\u00e9occupations essentielles des annonceurs est de booster le ROI de leurs campagnes Adwords. Dans ce secteur extr\u00eamement mouvant et concurrentiel, il faut s\u2019adapter et faire \u00e9voluer les techniques : remplacer les annonces classiques par des annonces g\u00e9n\u00e9r\u00e9es dynamiquement. Il est indispensable d\u2019offrir aux consommateurs une r\u00e9ponse pertinente et adapt\u00e9e \u00e0 leurs besoins et attentes. Quelques outils pour survivre dans cette bataille du search : les dynamic Search Ads (DSA) et le remarketing Dynamique.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/www.ecommercemag.fr\/Thematique\/marketing-1012\/Breves\/Tribune-webmarketing-dynamique-service-ROI-301199.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Consultez l&rsquo;article complet<\/a><\/p>\n<p><strong>\u00ab\u00a0<em>Comment \u00e9tudier la typologie des SERP pour se positionner plus facilement\u00a0<\/em>\u00bb, par Yves Attias, fondateur de YATEO.<\/strong><\/p>\n<p>\u00c9tudier la typologie des SERP (pour Search Engine Results Page) peut se r\u00e9v\u00e9ler tr\u00e8s efficace pour optimiser son r\u00e9f\u00e9rencement naturel et se d\u00e9marquer. En quoi consiste cette \u00e9tude ? Il s\u2019agit d\u2019analyser les types de sites pr\u00e9sents en premi\u00e8re page de Google. A partir de ce constat, l\u2019objectif est de proposer un contenu diff\u00e9rent afin que le moteur de recherche vous r\u00e9compense. Google souhaite en effet proposer aux internautes des r\u00e9sultats vari\u00e9s. Voici des techniques pour am\u00e9liorer votre positionnement : proposer sur son site internet des visuels uniques, \u00eatre pr\u00e9sent sur Google Actualit\u00e9s et d\u00e9velopper des applications mobiles.<\/p>\n<p><a href=\"http:\/\/www.ecommercemag.fr\/Thematique\/indicateurs-1010\/Breves\/Comment-etudier-typologie-SERP-positionner-plus-facilement-302095.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Consultez l&rsquo;article complet<\/a><\/p>\n<p><strong>\u00ab\u00a0<em>L\u2019art d\u2019am\u00e9liorer ses KPI au travers de tests A\/B et de tests utilisateurs\u00a0<\/em>\u00bb par L\u00e6titia Klein, Chef de projet chez YATEO.<\/strong><\/p>\n<p>R\u00e9aliser des tests utilisateurs tout au long de la vie d\u2019un site web ou d&rsquo;une application mobile permet d\u2019am\u00e9liorer significativement ses KPI. L\u2019A\/B testing est une technique particuli\u00e8rement rapide et efficace. De nombreux param\u00e8tres peuvent ainsi \u00eatre test\u00e9s : l\u2019emplacement des call to action, les informations demand\u00e9es dans un formulaire, le titre d\u2019une page, etc. Les tests A\/B permettent de r\u00e9colter des donn\u00e9es empiriques, de proposer les meilleures options aux internautes et de doper le taux de conversion. Prenons l&rsquo;exemple d&rsquo;ETAM qui a test\u00e9 sur son site e-commerce deux cadrages photos diff\u00e9rents de produits. Le cadrage photo qui a remport\u00e9 le plus de suffrage a ainsi \u00e9t\u00e9 conserv\u00e9 sur le site. R\u00e9sultat, cela a permis d&rsquo;am\u00e9liorer de 10% l&rsquo;acc\u00e8s aux pages de produits et de 15% les ventes.<\/p>\n<p><a href=\"http:\/\/www.ecommercemag.fr\/thematique\/indicateurs-1010\/breves\/art-ameliorer-ses-kpi-travers-tests-tests-utilisateurs-305343.htm?cache=534174&amp;op=\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Consultez l\u2019article complet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tribune \u00ab\u00a0Le webmarketing dynamique au service du ROI\u00a0\u00bb par C\u00e9dric Chappet, Responsable SEA chez YATEO. Une des pr\u00e9occupations essentielles des annonceurs est de booster le ROI de leurs campagnes Adwords. Dans ce secteur extr\u00eamement mouvant et concurrentiel, il faut s\u2019adapter et faire \u00e9voluer les techniques : remplacer les annonces classiques par des annonces g\u00e9n\u00e9r\u00e9es dynamiquement. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[170],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viedelagence","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YATEO dans e-commerce magazine : tests A\/B, webmarketing<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les nouveaux articles r\u00e9dig\u00e9s par YATEO : le webmarketing dynamique, l&#039;\u00e9tude de la typologie des SERP et les tests utilisateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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