{"id":194,"date":"2017-02-13T10:59:58","date_gmt":"2017-02-13T10:59:58","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=194"},"modified":"2021-07-05T09:44:47","modified_gmt":"2021-07-05T07:44:47","slug":"yateo-google-conference","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/yateo-google-conference","title":{"rendered":"YATEO &#038; GOOGLE CONF\u00c9RENCE \u2013 Paris \u2013 Janvier 2017"},"content":{"rendered":"<p>Le 25 janvier 2017, nous avons eu le plaisir d\u2019organiser une conf\u00e9rence YATEO &amp; GOOGLE d\u00e9di\u00e9e aux nouvelles tendances Adwords en 2017. Cet \u00e9v\u00e9nement \u00e9tait \u00e9galement l\u2019occasion de f\u00eater la collaboration entre GOOGLE et YATEO avec notamment l\u2019obtention de notre badge \u00ab Google Partner Premier \u00bb et les deux concours Google \u00ab Ready to Rock \u00bb remport\u00e9s.<\/p>\n<p><!--more--><\/p>\n<h2>Au programme de cette conf\u00e9rence :<\/h2>\n<ul>\n<li>Nouveaut\u00e9s mobile \u00ab We are in a mobile world \u00bb par Mathilde Miravete (Sales Manager chez GOOGLE)<\/li>\n<li>Tracking et Attribution par C\u00e9dric Chappet (Responsable SEA chez YATEO)<\/li>\n<li>Retargeting et performance par Louis Fontaine (Account Strategist chez GOOGLE)<\/li>\n<li>Etude de cas par C\u00e9dric Chappet (Responsable SEA chez YATEO) et Chlo\u00e9 P\u00e9ron (Account Manager SEA)<\/li>\n<li>Nouveaut\u00e9s Google par Louis Fontaine (Account Strategist chez GOOGLE)<\/li>\n<\/ul>\n<h2>We are in a mobile world<\/h2>\n<p>Apr\u00e8s une introduction r\u00e9alis\u00e9e par Yves Attias (Directeur de client\u00e8le chez YATEO), Mathilde nous a rappel\u00e9 <strong>l\u2019importance croissante du mobile dans notre quotidien<\/strong>. Notre relation aux m\u00e9dias \u00e9volue : nous passons aujourd\u2019hui autant de temps \u00e0 regarder la t\u00e9l\u00e9vision que nos \u00e9crans connect\u00e9s \u00e0 internet (ordinateurs, tablettes, mobiles). Nos comportements face \u00e0 ces \u00e9crans changent \u00e9galement et impactent ainsi des <strong>modifications dans les habitudes de consommation<\/strong>. Le parcours consommateur s\u2019est complexifi\u00e9 amenant ainsi les entreprises \u00e0 s\u2019adapter.<\/p>\n<h2>Face \u00e0 ces nouveaux enjeux, comment les E-commer\u00e7ants peuvent toucher leurs potentiels clients ?<\/h2>\n<p>Pour Louis, la cl\u00e9 est le ciblage ! En combinant un <strong>ciblage adapt\u00e9<\/strong>, un <strong>message personnalis\u00e9<\/strong> et une <strong>diffusion au moment opportun<\/strong>, le retour sur investissement est meilleur. Google propose un nombre important d\u2019outils d\u00e9di\u00e9s au ciblage, avec notamment :<\/p>\n<ul>\n<li><strong>Ciblage de l\u2019int\u00e9r\u00eat<\/strong> : qui sont vos internautes et \u00e0 quoi s\u2019int\u00e9ressent-ils ?<\/li>\n<li><strong>Le remarketing<\/strong> qui permet de cibler les personnes qui sont d\u00e9j\u00e0 venues sur votre site, r\u00e9alis\u00e9 un achat, abandonn\u00e9 leur panier, visit\u00e9 la page d\u2019un produit sp\u00e9cifique, etc.<\/li>\n<\/ul>\n<p>Les possibilit\u00e9s de ciblage sont \u00e9normes et Google ne cesse d\u2019en d\u00e9velopper de nouvelles.<\/p>\n<p>Quelle est la derni\u00e8re nouveaut\u00e9 en date ?<\/p>\n<p>Il s\u2019agit des <strong>audiences similaires<\/strong> que l\u2019on va pouvoir utiliser sur des campagnes Search. Cela va permettre de cibler les personnes qui ressemblent aux visiteurs de votre site. Cet outil encore en version beta a un fort potentiel pour am\u00e9liorer la <strong>rentabilit\u00e9 de vos campagnes<\/strong>.<\/p>\n<h2>Etudes de cas YATEO<\/h2>\n<p>C\u00e9dric a partag\u00e9 son exp\u00e9rience au quotidien avec les clients de YATEO en pr\u00e9sentant deux \u00e9tudes de cas. Voici pour lui les \u00e9l\u00e9ments qui participent \u00e0 la r\u00e9ussite des campagnes Adwords de ses clients :<\/p>\n<ul>\n<li>Des annonces Grands Formats et des extensions incitatives<\/li>\n<li>Des annonces Google Shopping<\/li>\n<li>Un ciblage d\u00e9mographique<\/li>\n<\/ul>\n<p>Quels types de r\u00e9sultat obtient-on, apr\u00e8s 2 ou 3 mois de campagne ?<\/p>\n<ul>\n<li>Les retours sur investissement <strong>ont plus que doubl\u00e9<\/strong><\/li>\n<li>Un chiffre d\u2019affaires <strong>entre 8 et 13 fois sup\u00e9rieur<\/strong> \u00e0 ce qu\u2019il \u00e9tait avant la reprise des campagnes Adwords par YATEO.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Pourquoi faire appel \u00e0 nos services ?<\/h2>\n<p>En tant qu\u2019<strong>agence Google Partner Premier<\/strong>, nous ma\u00eetrisons le parcours utilisateur dans toute sa complexit\u00e9. La connaissance de la valeur digitale de chaque canal de votre \u00e9cosyst\u00e8me marketing, nous permet donc de mettre en place la strat\u00e9gie la plus <strong>adapt\u00e9e \u00e0 vos produits et\/ou services<\/strong>. Nous impl\u00e9mentons ainsi des solutions performantes pour toucher vos futurs clients. Gr\u00e2ce \u00e0 notre \u00e9troite collaboration avec Google, nous vous proposons toujours les <strong>derni\u00e8res innovations Adwords<\/strong>.<\/p>\n<p>Enfin, nous avons des <strong>formules avec une r\u00e9mun\u00e9ration 100% \u00e0 la performance<\/strong>, o\u00f9 notre r\u00e9mun\u00e9ration sera corr\u00e9l\u00e9e \u00e0 l&rsquo;atteinte des objectifs fix\u00e9s.<\/p>\n<p>Si vous souhaitez mettre en place des <a href=\"https:\/\/www.yateo.com\/referencement-payant.html\">campagnes Adwords<\/a> pour votre site ou avoir des informations sur nos prestations, contactez-nous au 01 58 89 27 36 ou via le <a href=\"https:\/\/www.yateo.com\/?contact\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">formulaire de contact disponible ici<\/a>.<\/p>\n<p><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2017\/02\/petits_fours2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-303 size-medium\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2017\/02\/petits_fours2-300x225.jpg\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2017\/02\/petits_fours2-300x225.jpg 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2017\/02\/petits_fours2.jpg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Cette soir\u00e9e s\u2019est termin\u00e9e autour d\u2019un ap\u00e9ro d\u00eenatoire pendant lequel nous avons pu \u00e9changer avec nos clients et invit\u00e9s autour des th\u00e9matiques de la conf\u00e9rence. Encore un grand merci \u00e0 Mathilde et Louis qui ont fait le d\u00e9placement depuis le si\u00e8ge de Google \u00e0 Dublin !<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-211 size-full\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2017\/02\/champagne.jpg\" width=\"700\" height=\"656\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2017\/02\/champagne.jpg 700w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2017\/02\/champagne-300x281.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 25 janvier 2017, nous avons eu le plaisir d\u2019organiser une conf\u00e9rence YATEO &amp; GOOGLE d\u00e9di\u00e9e aux nouvelles tendances Adwords en 2017. Cet \u00e9v\u00e9nement \u00e9tait \u00e9galement l\u2019occasion de f\u00eater la collaboration entre GOOGLE et YATEO avec notamment l\u2019obtention de notre badge \u00ab Google Partner Premier \u00bb et les deux concours Google \u00ab Ready to Rock [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[170],"tags":[],"class_list":["post-194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viedelagence","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YATEO &amp; GOOGLE CONFERENCE : Nouvelles tendances Adwords 2017<\/title>\n<meta name=\"description\" content=\"Le 25 janvier 2017, s&#039;est d\u00e9roul\u00e9e la conf\u00e9rence YATEO &amp; GOOGLE d\u00e9di\u00e9e aux nouvelles tendances Adwords en 2017. 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