{"id":2790,"date":"2018-11-22T11:09:49","date_gmt":"2018-11-22T11:09:49","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=2790"},"modified":"2026-02-12T14:22:07","modified_gmt":"2026-02-12T13:22:07","slug":"la-publicite-youtube-se-lit-aussi-en-format-vertical","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/la-publicite-youtube-se-lit-aussi-en-format-vertical","title":{"rendered":"La publicit\u00e9 YouTube se lit aussi en format vertical"},"content":{"rendered":"

Avec le <\/span>succ\u00e8s des stories sur Snapchat et Instagram<\/b>, on sait que le format vertical, particuli\u00e8rement sous le format vid\u00e9o, peut <\/span>g\u00e9n\u00e9rer beaucoup d\u2019engagement<\/b>. Une nouvelle plateforme a donc r\u00e9cemment d\u00e9cid\u00e9e de l\u2019int\u00e9grer\u00a0: d\u00e9sormais, les publicit\u00e9s vid\u00e9o pourront \u00eatre lues \u00e0 la verticale sur YouTube\u2009! Une \u00e9volution jug\u00e9e indispensable, dans un contexte o\u00f9 le nombre d\u2019utilisateurs se connectant depuis un mobile ne cesse d\u2019augmenter.<\/span><\/p>\n

<\/p>\n

Pr\u00e8s de 3 vid\u00e9os sur 4 consult\u00e9es sur mobile<\/b><\/h2>\n

\"youtube\"<\/a>Selon les informations collect\u00e9es et publi\u00e9es par Google, <\/span>70\u00a0% des vid\u00e9os vues sur YouTube sont consult\u00e9es depuis un appareil mobile<\/b> (smartphone ou tablette). Aucune statistique ne permet de savoir si les internautes utilisent plut\u00f4t le format portrait ou paysage, mais le succ\u00e8s des stories \u2014 toujours verticales \u2014 prouve que l\u2019on peut <\/span>atteindre sa communaut\u00e9 avec des vid\u00e9os publicitaires verticales<\/b>.<\/span><\/p>\n

Notes de l\u2019agence : Miser sur la <\/span>publicit\u00e9 vid\u00e9o<\/span> pour sa <\/span>strat\u00e9gie marketing <\/span>, c\u2019est bien. Inclure le format publicitaire vertical dans les <\/span>vid\u00e9os YouTube<\/span> c\u2019est mieux. D’apr\u00e8s une \u00e9tude men\u00e9e aupr\u00e8s des mobinautes am\u00e9ricains par YuMe, ce format se r\u00e9v\u00e8le \u00eatre plus propice \u00e0 l\u2019engagement, optimis\u00e9 pour le social, innovant et jug\u00e9 moins <\/span>intrusif<\/span>. Pour la <\/span>publicit\u00e9 mobile<\/span>, le format vertical semble \u00eatre optimal pour <\/span>capter<\/span> l\u2019attention de ses <\/span>clients potentiels.<\/span><\/p><\/blockquote>\n

Maintenant, les annonceurs peuvent <\/span>t\u00e9l\u00e9charger deux formats vid\u00e9o<\/b> pour une m\u00eame campagne YouTube<\/a>. Ainsi, ils augmentent leurs chances de toucher un maximum de personnes. La possibilit\u00e9 de jouer sur deux positions diff\u00e9rentes implique en revanche davantage de travail de cr\u00e9ation.<\/span><\/p>\n

Notes de l’agence : il est int\u00e9ressant de tester plusieurs formats pour une m\u00eame campagne afin d’analyser les performances de chacun d’entre eux et optimiser la campagne en fonction. L’id\u00e9e sera de privil\u00e9gier les formats ayant le meilleur retour sur investissement.<\/p><\/blockquote>\n

Le vertical, un format plus immersif<\/b><\/h2>\n

\"format<\/a>La <\/span>publicit\u00e9 verticale offre davantage d\u2019espace <\/b>aux annonceurs, qui peuvent couvrir jusqu\u2019\u00e0 75\u00a0% de la surface avec leur vid\u00e9o. La hauteur d\u2019\u00e9cran, beaucoup plus importante, augmente le champ des possibles en termes de communication\u00a0: les annonces, si elles sont bien pens\u00e9es, auront toutes les chances de susciter encore plus d\u2019int\u00e9r\u00eat qu\u2019en format paysage. De plus, on peut plus facilement y superposer <\/span>du texte et des images<\/b>, pour faire passer un message en particulier.<\/span><\/p>\n

Afin d\u2019aider les annonceurs \u00e0 conqu\u00e9rir leur public avec ce nouveau format, YouTube d\u00e9livre <\/span>quelques conseils utiles<\/b>. Parmi les recommandations de la plateforme, on peut relever notamment la position du message principal qui ne doit pas se situer dans la partie sup\u00e9rieure (10\u00a0%) ou inf\u00e9rieure (25\u00a0%) de la vid\u00e9o, au risque d\u2019\u00eatre rogn\u00e9. <\/span><\/p>\n

Enfin, YouTube recommande de <\/span>t\u00e9l\u00e9charger plusieurs variantes pour chaque vid\u00e9o publicitaire<\/b>, au format portrait et paysage. Mieux encore, en s\u00e9lectionnant l\u2019option \u00ab\u2009rotation des annonces\u2009\u00bb et en choisissant \u00ab\u2009optimiser\u2009\u00bb, un algorithme puissant <\/span>affiche la campagne th\u00e9oriquement la plus efficace<\/b>.<\/span><\/p>\n

Notes de l’agence : Diffuser de la publicit\u00e9 en ligne n\u00e9cessite de l’expertise. Passer par une agence permet de maximiser la rentabilit\u00e9 et le ROI de vos investissements publicitaires.<\/p><\/blockquote>\n

YATEO, agence certifi\u00e9e Google Partner Premier<\/strong> accompagne les marques dans leur strat\u00e9gie digitale depuis 13 ans. Nous vous aidons dans l’\u00e9laboration de campagnes publicitaires efficaces sur YouTube<\/strong> avec une r\u00e9mun\u00e9ration en fonction des r\u00e9sultats obtenus. Notre expertise nous permet de vous aider \u00e0 cr\u00e9er les annonces publicitaires les plus performantes<\/strong> et d’utiliser les derni\u00e8res nouveaut\u00e9s propos\u00e9es par les outils publicitaires.<\/p>\n

Si vous souhaitez augmenter votre ROI, optimiser la cr\u00e9ation et gestion de vos campagnes publicitaires, contactez-nous au 01 58 89 27 36 ou via le formulaire de contact<\/span> disponible ici<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Avec le succ\u00e8s des stories sur Snapchat et Instagram, on sait que le format vertical, particuli\u00e8rement sous le format vid\u00e9o, peut g\u00e9n\u00e9rer beaucoup d\u2019engagement. Une nouvelle plateforme a donc r\u00e9cemment d\u00e9cid\u00e9e de l\u2019int\u00e9grer\u00a0: d\u00e9sormais, les publicit\u00e9s vid\u00e9o pourront \u00eatre lues \u00e0 la verticale sur YouTube\u2009! Une \u00e9volution jug\u00e9e indispensable, dans un contexte o\u00f9 le nombre […]<\/p>\n","protected":false},"author":4,"featured_media":2833,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,196],"tags":[],"class_list":["post-2790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","category-socialads","has-featured-image"],"acf":[],"yoast_head":"\nLa publicit\u00e9 YouTube se lit aussi en format vertical<\/title>\n<meta name=\"description\" content=\"Avec le succ\u00e8s des Stories Instagram, le format vertical g\u00e9n\u00e8re beaucoup d\u2019engagement. 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