{"id":3632,"date":"2019-04-23T08:00:11","date_gmt":"2019-04-23T08:00:11","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=3632"},"modified":"2026-02-12T14:47:45","modified_gmt":"2026-02-12T13:47:45","slug":"les-campagnes-universelles-de-promotion-dapplications-deviennent-les-campagnes-dapplication","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/les-campagnes-universelles-de-promotion-dapplications-deviennent-les-campagnes-dapplication","title":{"rendered":"Les campagnes universelles de promotion d&rsquo;applications deviennent les campagnes d&rsquo;application"},"content":{"rendered":"<p style=\"text-align: left;\">Les internautes utilisent <strong>quotidiennement leur t\u00e9l\u00e9phone<\/strong> pour chercher des informations, obtenir de l&rsquo;aide, trouver un nouveau jeu&#8230; La plupart du temps, c&rsquo;est une <strong>application mobile<\/strong> qui r\u00e9pond \u00e0 ce besoin. Ainsi, les annonceurs Google Ads pourront d\u00e9sormais trouver <strong>les \u00ab\u00a0campagnes d&rsquo;application\u00a0\u00bb<\/strong> (anciennement les campagnes universelles de promotion d&rsquo;applications) figurant parmi <strong>les noms de campagnes de premier niveau.<\/strong><!--more--><\/p>\n<h3 style=\"text-align: center;\">les campagnes d&rsquo;application, c&rsquo;est quoi ?<\/h3>\n<p>Anciennement appel\u00e9es les \u00ab\u00a0campagnes universelles de promotion d&rsquo;applications\u00a0\u00bb, les campagnes d&rsquo;application <strong>simplifient la promotion de vos applications<\/strong> sur les diff\u00e9rentes plateformes de Google :<\/p>\n<ul>\n<li>R\u00e9seau de recherche.<\/li>\n<li>Google Play.<\/li>\n<li>YouTube.<\/li>\n<li>R\u00e9seau Display.<\/li>\n<\/ul>\n<p>Ce type de campagne <strong>diffuse automatiquement<\/strong> des annonces de promotion de <strong>3 fa\u00e7ons diff\u00e9rentes<\/strong>, permettant aux d\u00e9veloppeurs et marketers de mettre en avant leurs applications.<\/p>\n<h6 style=\"text-align: left;\">1\/Les publicit\u00e9s vid\u00e9os automatis\u00e9es<\/h6>\n<p>Avec l&rsquo;aide de son outil AutoDirector, Google est en mesure de <strong>g\u00e9n\u00e9rer automatiquement une vid\u00e9o promotionnelle<\/strong> pour une application. Le g\u00e9ant du web ajoute des images, descriptions, notes par \u00e9toiles depuis l&rsquo;App Store ou Google Play ainsi que de la musique. Il s&rsquo;agit de <strong>cr\u00e9er des vid\u00e9os immersives diffus\u00e9es<\/strong> dans l&rsquo;inventaire vid\u00e9o de Google.<\/p>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/nZLBnnEWczk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h6>2\/Les applications similaires<\/h6>\n<p>Google sugg\u00e8re et <strong>recommande des applications<\/strong> avec les cat\u00e9gories <strong>\u00ab\u00a0applications similaires\u00a0\u00bb<\/strong> et <strong>\u00ab\u00a0d&rsquo;autres ont \u00e9galement install\u00e9\u00a0\u00bb<\/strong>. Les utilisateurs peuvent d\u00e9couvrir diverses applications via <strong>une autre approche<\/strong> dans Google Play. Les recommandations s&rsquo;affichent lors de la recherche ou l&rsquo;installation d&rsquo;applications.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/E02188647-Tap-Paradise-Cove-Screenshot-Nov16_v04.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3639\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/E02188647-Tap-Paradise-Cove-Screenshot-Nov16_v04-168x300.png\" alt=\"affichage des applications similaires dans Google Play\" width=\"212\" height=\"379\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/E02188647-Tap-Paradise-Cove-Screenshot-Nov16_v04-168x300.png 168w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/E02188647-Tap-Paradise-Cove-Screenshot-Nov16_v04-575x1024.png 575w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/E02188647-Tap-Paradise-Cove-Screenshot-Nov16_v04-768x1368.png 768w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/E02188647-Tap-Paradise-Cove-Screenshot-Nov16_v04-862x1536.png 862w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/E02188647-Tap-Paradise-Cove-Screenshot-Nov16_v04.png 898w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/a><\/p>\n<h6>3\/cibler les utilisateurs effectuant des achats in-app<\/h6>\n<p>Cette option est <strong>r\u00e9serv\u00e9e uniquement aux d\u00e9veloppeurs et propri\u00e9taires d&rsquo;applications Android utilisant le syst\u00e8me de facturation Android<\/strong>. Ils d\u00e9tiennent la possibilit\u00e9 de <strong>choisir la m\u00e9trique \u00ab\u00a0achats int\u00e9gr\u00e9s dans l&rsquo;application\u00a0\u00bb pour tracker les conversions<\/strong> \u00e0 la place des \u00ab\u00a0installations d&rsquo;applications\u00a0\u00bb. Par la suite, il est plus simple\u00a0de <strong>cibler des utilisateurs<\/strong> semblables ayant le m\u00eame type de comportement, qui seront r\u00e9pertori\u00e9s dans la base de donn\u00e9es de Google Play. <strong>Aucune int\u00e9gration technique<\/strong> n&rsquo;est requise.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/google-play-campagne-universelle-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3644\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/google-play-campagne-universelle-1-1-300x235.jpg\" alt=\"nouvelle m\u00e9trique &quot;in app purchases&quot;\" width=\"343\" height=\"269\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/google-play-campagne-universelle-1-1-300x235.jpg 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/google-play-campagne-universelle-1-1.jpg 550w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/a><\/p>\n<h3 style=\"text-align: center;\">pourquoi ce changement ?<\/h3>\n<p>Les campagnes d&rsquo;application (App) si\u00e8gent donc aux c\u00f4t\u00e9s des campagnes de niveau sup\u00e9rieur de Google Ads :<\/p>\n<ul>\n<li>Google Search.<\/li>\n<li><a href=\"https:\/\/www.yateo.com\/blog\/google-shopping\">Google Shopping.<\/a><\/li>\n<li>Google Display.<\/li>\n<li>Google Smart.<\/li>\n<li>Google Vid\u00e9o.<\/li>\n<\/ul>\n<p>Ce changement implique <strong>uniquement une simplification de nom<\/strong>. Rien ne change concernant le fonctionnement g\u00e9n\u00e9ral.<\/p>\n<p>L&rsquo;objectif principal de Google au travers de ce changement est simple : pousser les annonceurs\/utilisateurs \u00e0 <strong>opter pour les campagnes les plus ad\u00e9quates et appropri\u00e9es<\/strong> en fonction de leurs objectifs commerciaux.<\/p>\n<blockquote><p>Notes de l&rsquo;agence : il est tout \u00e0 fait possible d&rsquo;utiliser d&rsquo;autres types de campagnes pour promouvoir des applications mais <strong>ces derni\u00e8res ne sont pas optimis\u00e9es pour les installations d&rsquo;applications par exemple.<\/strong><\/p><\/blockquote>\n<p>Par ailleurs, selon les donn\u00e9es internes de Google datant de 2019, <strong>les r\u00e9sultats g\u00e9n\u00e9r\u00e9s par les campagnes d&rsquo;application ont \u00e9t\u00e9 plus que performants<\/strong> : on comptabilise plus de <strong>17 milliards d&rsquo;installations d&rsquo;applications !<\/strong><\/p>\n<h3 style=\"text-align: center;\">les espoirs de google<\/h3>\n<p>Derri\u00e8re ce nom plus simple et plus direct, Google esp\u00e8re que les annonceurs et d\u00e9veloppeurs d\u00e9butant sur Google Ads <strong>se tournent vers les cat\u00e9gories de campagnes r\u00e9pondant au mieux \u00e0 leur strat\u00e9gie commerciale.<\/strong><\/p>\n<p>Mettre en place une campagne Google Ads (peu importe la cat\u00e9gorie) requiert de<strong> l&rsquo;expertise<\/strong> pour <strong>une gestion et des r\u00e9sultats optimis\u00e9s<\/strong>. Faire appel \u00e0 une <a href=\"https:\/\/www.yateo.com\/referencement-payant.html\">agence adwords<\/a> comme YATEO, certifi\u00e9e par le label Google Partner Premier vous <strong>assure fiabilit\u00e9 et optimisation de la gestion de vos campagnes Google Ads.<\/strong><\/p>\n<p>Avec une\u00a0<strong>solide expertise<\/strong>\u00a0dans le domaine des\u00a0<strong>strat\u00e9gies d\u2019acquisition\u00a0<\/strong>(SEO\/SEA), YATEO am\u00e9liore depuis 13 ans,<strong>\u00a0les r\u00e9sultats et performances<\/strong>\u00a0des campagnes publicitaires des marques.\u00a0<strong>Nos solutions sur-mesure<\/strong>\u00a0et notre\u00a0<strong>r\u00e9mun\u00e9ration bas\u00e9e sur la performance<\/strong>\u00a0font de YATEO,\u00a0<strong>un v\u00e9ritable partenaire de croissance et de confiance pour votre marque<\/strong>. Si vous souhaitez\u00a0<strong>augmenter votre ROI, ou encore optimiser vos campagnes Google Ads,<\/strong><strong>contactez-nous<\/strong>\u00a0d\u00e8s \u00e0 pr\u00e9sent au\u00a00158892736 ou via le formulaire de contact\u00a0<a href=\"https:\/\/www.yateo.com\/?contact\" rel=\"nofollow\">disponible ici.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les internautes utilisent quotidiennement leur t\u00e9l\u00e9phone pour chercher des informations, obtenir de l&rsquo;aide, trouver un nouveau jeu&#8230; La plupart du temps, c&rsquo;est une application mobile qui r\u00e9pond \u00e0 ce besoin. Ainsi, les annonceurs Google Ads pourront d\u00e9sormais trouver les \u00ab\u00a0campagnes d&rsquo;application\u00a0\u00bb (anciennement les campagnes universelles de promotion d&rsquo;applications) figurant parmi les noms de campagnes de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Place aux campagnes d&#039;application dans Google Ads<\/title>\n<meta name=\"description\" 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