{"id":3650,"date":"2019-04-29T08:00:46","date_gmt":"2019-04-29T08:00:46","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=3650"},"modified":"2021-07-05T09:44:44","modified_gmt":"2021-07-05T07:44:44","slug":"comment-tirer-profit-de-larrivee-des-e-mails-dynamiques-sur-gmail","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/comment-tirer-profit-de-larrivee-des-e-mails-dynamiques-sur-gmail","title":{"rendered":"Comment tirer profit de l\u2019arriv\u00e9e des e-mails dynamiques sur Gmail ?"},"content":{"rendered":"

Gr\u00e2ce \u00e0 l\u2019AMP (Accelerated Mobile Page), Gmail (mais aussi Microsoft et Yahoo) annoncent l\u2019arriv\u00e9e imminente des <\/span>e-mails dynamiques<\/b>, embarquant avec eux de <\/span>nouvelles exp\u00e9riences toujours plus immersives pour les utilisateurs<\/b>. Quels changements ces innovations vont apporter concr\u00e8tement et, surtout, comment en tirer profit \u00e0 votre niveau\u00a0?<\/span><\/p>\n

<\/p>\n

Zoom sur l\u2019e-mail dynamique et ses innovations<\/b><\/h2>\n

\"Google<\/a>L\u2019arriv\u00e9e des e-mails dynamiques permettra aux destinataires de <\/span>r\u00e9agir plus rapidement et plus\u00a0facilement \u00e0 leurs messages<\/b>. Par exemple, sans quitter le message, ils pourront remplir un formulaire ou consulter un catalogue.<\/span><\/p>\n

Pour rassurer tous les utilisateurs, Google avance bien \u00e9videmment que les e-mails interactifs ne repr\u00e9sentent <\/span>pas plus de risques que les messages classiques<\/b> en termes de cybers\u00e9curit\u00e9 et r\u00e9pondent \u00e0 la RGPD<\/strong><\/a>. En effet, les capacit\u00e9s d\u2019AMP resteront limit\u00e9es et tout le monde ne pourra pas envoyer ce type de contenu (Gmail examinera les demandes avant d\u2019autoriser l\u2019envoi de mails dynamiques).<\/span><\/p>\n

Plusieurs acteurs vont bient\u00f4t tester les e-mails dynamiques\u00a0: Booking, Pinterest, Doodle<\/b><\/h2>\n

Trois premiers sites ont accept\u00e9 de se lancer dans l\u2019aventure des e-mails dynamiques\u00a0: la plateforme de r\u00e9servation en ligne Booking.com, le r\u00e9seau social Pinterest et Doodle, le sp\u00e9cialiste de la planification d\u2019\u00e9v\u00e9nements et rendez-vous.<\/span><\/p>\n

Notes de l’agence : il ne s\u2019agit que d\u2019une <\/span>premi\u00e8re salve encourageante<\/b>, puisque l\u2019on murmure qu\u2019une dizaine d\u2019autres entreprises seraient d\u00e9j\u00e0 pr\u00eates, elles aussi, \u00e0 franchir ce pas pour optimiser l\u2019exp\u00e9rience utilisateur. <\/span><\/p><\/blockquote>\n

Qui va pouvoir envoyer des e-mails dynamiques\u00a0?<\/b><\/h2>\n

\"Gmail<\/a>Tous les g\u00e9rants de campagnes e-mailing sont potentiellement int\u00e9ress\u00e9s par cette nouveaut\u00e9 <\/span>susceptible d\u2019am\u00e9liorer les taux de clics et de conversion des messages publicitaires<\/b>. Pour autant, la fonctionnalit\u00e9 ne sera accessible dans un premier temps qu\u2019aux titulaires d\u2019un abonnement G Suite, avec Gmail sur ordinateur exclusivement (et dans une version b\u00e9ta).<\/span><\/p>\n

Chez Google, ce genre de test <\/span>peut durer plusieurs ann\u00e9es<\/b> \u2013 on ne sait donc pas \u00e0 quel moment ces messages d\u2019un nouveau genre pourront r\u00e9ellement se g\u00e9n\u00e9raliser.<\/span><\/p>\n

Quelles limites techniques\u00a0?<\/b><\/h2>\n

Google anticipe toutes les limites propres \u00e0 l\u2019e-mail dynamique, qui peut aussi devenir un frein \u00e0 la conversion s\u2019il ne peut pas \u00eatre lu correctement par son destinataire. \u00c0 cet effet, on sait d\u00e9j\u00e0 que les <\/span>principaux fournisseurs accepteront le format dynamique<\/b> (Yahoo, Outlook, etc.) et qu\u2019une version statique pourra \u00eatre propos\u00e9e en cas d\u2019incompatibilit\u00e9. Tous les logiciels emailing<\/a> ne sont pas encore capables de g\u00e9rer l’AMP et une version alternative, mais cela devrait se g\u00e9n\u00e9raliser petit \u00e0 petit.<\/span><\/p>\n

Si vous d\u00e9sirez en savoir plus sur la mise en place des e-mails dynamiques<\/strong> et comment en tirer profit, n\u2019h\u00e9sitez pas \u00e0 nous contacter au 0158892736 ou via le formulaire de contact\u00a0disponible ici<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gr\u00e2ce \u00e0 l\u2019AMP (Accelerated Mobile Page), Gmail (mais aussi Microsoft et Yahoo) annoncent l\u2019arriv\u00e9e imminente des e-mails dynamiques, embarquant avec eux de nouvelles exp\u00e9riences toujours plus immersives pour les utilisateurs. Quels changements ces innovations vont apporter concr\u00e8tement et, surtout, comment en tirer profit \u00e0 votre niveau\u00a0?<\/p>\n","protected":false},"author":4,"featured_media":3651,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[197],"tags":[],"class_list":["post-3650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lesconseilsdelagence","has-featured-image"],"acf":[],"yoast_head":"\nComment tirer profit de l\u2019arriv\u00e9e des e-mails dynamiques sur Gmail ? - Blog YATEO<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 l\u2019AMP (Accelerated Mobile Page), Gmail (mais aussi Microsoft et Yahoo) annonce l\u2019arriv\u00e9e imminente des e-mails dynamiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yateo.com\/blog\/comment-tirer-profit-de-larrivee-des-e-mails-dynamiques-sur-gmail\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment tirer profit de l\u2019arriv\u00e9e des e-mails dynamiques sur Gmail ? 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