{"id":3696,"date":"2019-05-13T08:00:15","date_gmt":"2019-05-13T08:00:15","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=3696"},"modified":"2021-07-05T09:44:44","modified_gmt":"2021-07-05T07:44:44","slug":"apple-search-ads-desormais-disponible-dans-46-pays","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/apple-search-ads-desormais-disponible-dans-46-pays","title":{"rendered":"Apple Search Ads, d\u00e9sormais disponible dans 46 pays"},"content":{"rendered":"

Les d\u00e9veloppeurs d\u2019applications mobiles vont plus facilement pouvoir <\/span>faire la promotion de leurs cr\u00e9ations<\/b>, gr\u00e2ce \u00e0 l\u2019arriv\u00e9e d\u2019Apple Search Ads dans plus de 46 nouveaux pays. Autre bonne nouvelle, la plateforme \u00e9volue et offre <\/span>plus de possibilit\u00e9s aux annonceurs<\/b>. Ces derniers peuvent d\u00e9sormais varier les formats, et m\u00eame mobiliser la vid\u00e9o pour mieux capter leur audience.<\/span><\/p>\n

<\/p>\n

Les annonces sponsoris\u00e9es de l\u2019App Store accessibles dans pr\u00e8s de 60 pays<\/strong><\/h2>\n

\"Apple\"<\/a>Au total, 59 pays disposent d\u00e9sormais de la possibilit\u00e9 de <\/span>cr\u00e9er des campagnes publicitaires directement dans l\u2019App Store<\/b>, via Apple Search Ads<\/strong><\/a>, pour offrir davantage de notori\u00e9t\u00e9 \u00e0 leur application mobile et maximiser le nombre de t\u00e9l\u00e9chargements.<\/span><\/p>\n

Dans les faits, il faut savoir qu\u2019Apple a lanc\u00e9 ce syst\u00e8me en 2016, un an apr\u00e8s Google et ses publicit\u00e9s sur le Play Store. Quelques mois plus tard, la marque \u00e0 la pomme a pu \u00e9tendre son dispositif sur des pays comme le Canada, le Mexique ou encore la Suisse. Elle a \u00e9galement d\u00e9velopp\u00e9 \u00ab\u00a0Search Ads Basic\u00a0\u00bb, rendant accessible aux n\u00e9ophytes la configuration de campagnes payantes sur la base de mots-cl\u00e9s.<\/span><\/p>\n

Notes de l’agence : en 2018, on estimait \u00e0 <\/span>500 millions de dollars <\/b>les revenus rapport\u00e9s par cette plateforme, qui pourrait rapporter 2 billions de dollars \u00e0 l\u2019horizon 2020 gr\u00e2ce \u00e0 son expansion ultra-rapide.<\/span><\/p><\/blockquote>\n

Pourquoi utiliser les Apple Search Ads\u00a0?<\/strong><\/h2>\n

Le syst\u00e8me des annonces sponsoris\u00e9es sur l\u2019App Store ne cesse de se perfectionner\u00a0: en cr\u00e9ant des annonces de qualit\u00e9, avec des <\/span>m\u00e9dias qui misent sur l\u2019\u00e9motion comme la vid\u00e9o<\/b>, vous augmentez clairement vos chances d\u2019atteindre un maximum de personnes et de rendre vos publicit\u00e9s attractives, pour un ROI optimal.<\/span><\/p>\n

Si Apple pr\u00f4ne une \u00ab\u00a0port\u00e9e plus \u00e9tendue\u00a0\u00bb gr\u00e2ce \u00e0 la disponibilit\u00e9 de son service dans 46 nouveaux pays, la marque avance aussi l\u2019argument d\u2019opportunit\u00e9s multipli\u00e9es, notamment avec la possibilit\u00e9 de d\u00e9finir <\/span>jusqu\u2019\u00e0 10 ensembles de cr\u00e9ations par groupe d\u2019annonces<\/b>.<\/span><\/p>\n

Un outil \u00e0 associer avec une bonne strat\u00e9gie ASO\u00a0<\/strong><\/h2>\n

\"strategie<\/a>Pour optimiser ses chances de progresser au milieu du march\u00e9 tr\u00e8s concurrentiel des applications mobiles, il ne suffit pas d\u2019investir dans des annonces payantes. Il existe parall\u00e8lement une pratique appel\u00e9e ASO (App Store Optimisation), consistant \u00e0 mettre en \u0153uvre <\/span>toutes les m\u00e9thodes possibles pour \u00eatre naturellement mieux positionn\u00e9 dans les r\u00e9sultats de recherche de l\u2019App Store<\/b>.<\/span><\/p>\n

Les enjeux d\u2019un bon ASO sont multiples\u00a0: il faut <\/span>bien d\u00e9crire son application\u00a0<\/b>en cr\u00e9ant un texte intelligible et utile pour l\u2019internaute, mais \u00e9galement employer les bons mots-cl\u00e9s pour les robots. Bien \u00e9videmment, on doit prendre le temps de mener une \u00e9tude concurrentielle afin de se donner toutes les chances de d\u00e9passer ses principaux adversaires\u00a0!<\/span><\/p>\n

Finalement, pour r\u00e9ussir \u00e0 faire conna\u00eetre son application mobile et \u00e0 obtenir un maximum de t\u00e9l\u00e9chargements, il faut aussi bien apprendre \u00e0 composer avec les annonces payantes qu\u2019avec le r\u00e9f\u00e9rencement naturel<\/strong><\/a>, comme sur les sites web. Pour cela, l\u2019accompagnement d\u2019une agence sp\u00e9cialis\u00e9e dans le digital reste bien souvent incontournable.<\/span><\/p>\n

Si vous d\u00e9sirez en apprendre plus\u00a0l’Apple Search Ads <\/strong>et comment l’exploiter efficacement avec un mod\u00e8le de r\u00e9mun\u00e9ration aux r\u00e9sultats, n\u2019h\u00e9sitez pas \u00e0 nous contacter au 0158892736 ou via le formulaire de contact\u00a0disponible ici<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les d\u00e9veloppeurs d\u2019applications mobiles vont plus facilement pouvoir faire la promotion de leurs cr\u00e9ations, gr\u00e2ce \u00e0 l\u2019arriv\u00e9e d\u2019Apple Search Ads dans plus de 46 nouveaux pays. Autre bonne nouvelle, la plateforme \u00e9volue et offre plus de possibilit\u00e9s aux annonceurs. Ces derniers peuvent d\u00e9sormais varier les formats, et m\u00eame mobiliser la vid\u00e9o pour mieux capter leur […]<\/p>\n","protected":false},"author":4,"featured_media":3697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","has-featured-image"],"acf":[],"yoast_head":"\nApple Search Ads, d\u00e9sormais disponible dans 46 pays - Blog YATEO<\/title>\n<meta name=\"description\" content=\"Les d\u00e9veloppeurs d\u2019applications mobiles vont plus facilement pouvoir faire la promotion de leurs cr\u00e9ations, gr\u00e2ce \u00e0 l\u2019arriv\u00e9e d\u2019Apple Search Ads dans plus de 46 nouveaux pays.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yateo.com\/blog\/apple-search-ads-desormais-disponible-dans-46-pays\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Search Ads, d\u00e9sormais disponible dans 46 pays - 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