{"id":3756,"date":"2019-04-26T08:00:39","date_gmt":"2019-04-26T08:00:39","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=3756"},"modified":"2021-07-05T09:44:44","modified_gmt":"2021-07-05T07:44:44","slug":"lancement-daudience-network-la-nouvelle-solution-publicitaire-de-snapchat","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/lancement-daudience-network-la-nouvelle-solution-publicitaire-de-snapchat","title":{"rendered":"Lancement d&rsquo;Audience Network, la nouvelle solution publicitaire de Snapchat"},"content":{"rendered":"<p>Snapchat, r\u00e9seau social co-fond\u00e9 par Evan Spiegel rencontre <strong>des probl\u00e8mes de mon\u00e9tisation<\/strong>. Pour surmonter ses difficult\u00e9s, Snapchat a d\u00e9cid\u00e9 de lancer <strong>une nouvelle solution publicitaire \u00ab\u00a0Snap Audience Network\u00a0\u00bb<\/strong> afin d&rsquo;augmenter ses revenus. Explications.\u00a0<!--more--><\/p>\n<h3 style=\"text-align: center;\">2019, l&rsquo;ann\u00e9e de l&rsquo;innovation pour snapchat<\/h3>\n<p>Comme ses concurrents, Snapchat d\u00e9sire se lancer dans <strong>une nouvelle strat\u00e9gie pour mon\u00e9tiser d&rsquo;une mani\u00e8re diff\u00e9rente son activit\u00e9<\/strong> et rem\u00e9dier \u00e0 ses maux. La plateforme a donc lanc\u00e9 sa nouvelle r\u00e9gie publicitaire, baptis\u00e9e \u00ab\u00a0Snap Audience Network\u00a0\u00bb. Le but est simple : <strong>populariser l&rsquo;utilisation de l&#8217;embl\u00e9matique format vertical<\/strong> de Snapchat, pour les publicit\u00e9s, aupr\u00e8s des annonceurs.<\/p>\n<p>Snapchat, qui souffre depuis quelques temps de l&rsquo;effervescence d&rsquo;Instagram (notamment avec les nouveaut\u00e9s <a href=\"https:\/\/www.yateo.com\/blog\/instagram-shopping-ces-nouvelles-fonctionnalites-qui-peuvent-booster-vos-ventes\">Instagram Shopping<\/a>) tente de s&rsquo;offrir un second souffle aupr\u00e8s de ses utilisateurs et d&rsquo;\u00eatre<strong> plus attractif aupr\u00e8s des annonceurs.<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/a7sfJ8ei25o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3 style=\"text-align: center;\">concr\u00e8tement, qu&rsquo;est-ce qui change ?<\/h3>\n<p>Pour les utilisateurs adeptes du r\u00e9seau social, rien ne change. A l&rsquo;inverse,<strong> c\u00f4t\u00e9 annonceurs<\/strong>, il faut s&rsquo;attendre \u00e0 pas mal de mouvement et \u00e0 <strong>de nombreux changements sur <a href=\"https:\/\/www.yateo.com\/blog\/snapchat-ads-capter-plus-jeunes\">Snapchat Ads<\/a><\/strong>. En plus de sa nouvelle offre publicitaire, Snapchat lance \u00e9galement un <strong>Snap Ad Kit<\/strong> et un <strong>Stories Kit<\/strong> qui ont pour objectif :<\/p>\n<ul>\n<li><strong>De diffuser des publicit\u00e9s cr\u00e9\u00e9es sur l&rsquo;ads manager sur des applications tierces du r\u00e9seau social.<\/strong><\/li>\n<li>De donner la possibilit\u00e9 aux applications tierces <strong>de diffuser des contenus Snapchat<\/strong>, dont notamment <strong>des stories,<\/strong> <strong>pour les mon\u00e9tiser en y int\u00e9grant de la publicit\u00e9.<\/strong><\/li>\n<\/ul>\n<p>A noter que plus de <strong>200 apps<\/strong> int\u00e8grent le Snap Kit pour faciliter la diffusion de contenus Snap.<\/p>\n<blockquote><p>Notes de l&rsquo;agence : Snapchat prend un <strong>v\u00e9ritable tournant strat\u00e9gique<\/strong> en se<strong> fixant des objectifs ambitieux<\/strong>. Les contenus diffus\u00e9s continuent de toucher majoritairement un public assez jeune (13-24 ans), <strong>adeptes du zapping<\/strong>. Le r\u00e9seau social semble mettre tout en oeuvre pour relever ce nouveau challenge.<\/p><\/blockquote>\n<h3 style=\"text-align: center;\">r\u00e9duire le zapping : le d\u00e9fi de taille de snapchat<\/h3>\n<p>Le r\u00e9seau social doit s&rsquo;attaquer \u00e0 un challenge d&rsquo;envergure : <strong>augmenter le temps pass\u00e9 sur son r\u00e9seau<\/strong> et engager beaucoup plus son audience. En parall\u00e8le, de nouveaux services sont \u00e9galement mis en place sur l&rsquo;interface :<\/p>\n<ul>\n<li>Des jeux vid\u00e9os.<\/li>\n<li>Des mini-s\u00e9ries durant 2 \u00e0 3 minutes.<\/li>\n<\/ul>\n<p>Ces nouveaut\u00e9s pourront \u00eatre visionn\u00e9es par les utilisateurs de la plateforme.<\/p>\n<p>Snapchat r\u00e9serve \u00e9galement <strong>son lot de nouveaut\u00e9s pour Tinder<\/strong>, la populaire application de rencontre. Il sera possible de <strong>partager ses stories Snapchat sur Tinder !<\/strong> Elles pourront ainsi \u00eatre visionn\u00e9es par les utilisateurs de l&rsquo;application de rencontre.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/stories-kit.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3759\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/stories-kit-291x300.png\" alt=\"\" width=\"344\" height=\"354\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/stories-kit-291x300.png 291w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/04\/stories-kit.png 659w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/><\/a><\/p>\n<h3 style=\"text-align: center;\">une solution publicitaire efficace ?<\/h3>\n<p>Gr\u00e2ce \u00e0 ces nouveaut\u00e9s, Snapchat va \u00eatre en mesure <strong>de toucher beaucoup plus d&rsquo;utilisateurs<\/strong>. D&rsquo;une part, ceux faisant partie de<strong> la communaut\u00e9 Snapchat<\/strong> et d&rsquo;autre part <strong>ceux consultant les contenus sur les applications tierces.<\/strong><\/p>\n<p>Pour l&rsquo;instant (lors de la r\u00e9daction de cet article), <strong>les d\u00e9tails<\/strong> relatifs \u00e0 <strong>la<\/strong> <strong>r\u00e9mun\u00e9ration, les partenaires ou le partage de contenus publicitaires<\/strong> n&rsquo;ont <strong>pas \u00e9t\u00e9 communiqu\u00e9s<\/strong>. Ils devraient n\u00e9anmoins <strong>se rapprocher du mod\u00e8le de Facebook<\/strong>, puisque la solution publicitaire de Snapchat emprunte la m\u00eame logique.<\/p>\n<p>L&rsquo;offre publicitaire de Snapchat devrait \u00eatre <strong>mise en service dans les mois \u00e0 venir<\/strong>. Le r\u00e9seau social a confirm\u00e9 qu&rsquo;<strong>aucune liste d&rsquo;amis ou informations d\u00e9mographiques ne seraient partag\u00e9es aux applications tierces.<\/strong><\/p>\n<p><strong>L&rsquo;affaire reste donc \u00e0 suivre<\/strong> : la nouvelle r\u00e9gie publicitaire suffira-t-elle \u00e0 r\u00e9gler les probl\u00e8mes de mon\u00e9tisation de Snapchat ?<\/p>\n<p>Les strat\u00e9gies d&rsquo;acquisition font partie de nos expertises. <strong>Nos solutions sur-mesure et notre r\u00e9mun\u00e9ration bas\u00e9e sur la performance<\/strong> permettent \u00e0 votre marque <strong>d&rsquo;am\u00e9liorer nettement vos r\u00e9sultats g\u00e9n\u00e9r\u00e9s par vos campagnes sur les r\u00e9seaux sociaux<\/strong>. Pour augmenter votre ROI, maximiser vos performances, optimiser la gestion de vos campagnes publicitaires, <strong>YATEO est votre partenaire de croissance et de confiance<\/strong>. N&rsquo;h\u00e9sitez pas \u00e0 nous contacter au 0158892736 ou via le formulaire de contact <a href=\"https:\/\/www.yateo.com\/?contact\" rel=\"nofollow\">disponible ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat, r\u00e9seau social co-fond\u00e9 par Evan Spiegel rencontre des probl\u00e8mes de mon\u00e9tisation. Pour surmonter ses difficult\u00e9s, Snapchat a d\u00e9cid\u00e9 de lancer une nouvelle solution publicitaire \u00ab\u00a0Snap Audience Network\u00a0\u00bb afin d&rsquo;augmenter ses revenus. Explications.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":3762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,196],"tags":[],"class_list":["post-3756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","category-socialads","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lancement d&#039;Audience Network, la nouvelle solution publicitaire de Snapchat - Blog YATEO<\/title>\n<meta name=\"description\" content=\"Snapchat, r\u00e9seau social co-fond\u00e9 par Evan Spiegel, touche une audience tr\u00e8s restreinte et rencontre des probl\u00e8mes de mon\u00e9tisation. Pour surmonter ses difficult\u00e9s, Snapchat a d\u00e9cid\u00e9 de lancer une nouvelle solution publicitaire &quot;Snap Audience Network&quot; afin d&#039;augmenter ses revenus publicitaires. Explications.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yateo.com\/blog\/lancement-daudience-network-la-nouvelle-solution-publicitaire-de-snapchat\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement d&#039;Audience Network, la nouvelle solution publicitaire de Snapchat - Blog YATEO\" \/>\n<meta property=\"og:description\" content=\"Snapchat, r\u00e9seau social co-fond\u00e9 par Evan Spiegel, touche une audience tr\u00e8s restreinte et rencontre des probl\u00e8mes de mon\u00e9tisation. 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