{"id":3923,"date":"2019-05-27T08:00:11","date_gmt":"2019-05-27T08:00:11","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=3923"},"modified":"2021-07-05T09:44:44","modified_gmt":"2021-07-05T07:44:44","slug":"instagram-branded-content-ads-place-au-format-publicitaire-dedie-a-linfluence-marketing","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/instagram-branded-content-ads-place-au-format-publicitaire-dedie-a-linfluence-marketing","title":{"rendered":"Instagram Branded Content Ads : place au format publicitaire d\u00e9di\u00e9 \u00e0 l’influence marketing !"},"content":{"rendered":"

Instagram, le r\u00e9seau social en vogue chez les millenials, continue de d\u00e9ployer son offre publicitaire<\/strong> via le lancement des \u00ab\u00a0Branded Content Ads\u00a0\u00bb. Ce nouveau format publicitaire permet aux marques de pousser les contenus des influenceurs<\/strong> et de lancer des campagnes payantes. Explications.<\/p>\n

les \u00ab\u00a0branded content ads\u00a0\u00bb : le levier pour booster l’influence marketing sur instagram<\/h3>\n

On le sait, Instagram est le r\u00e9seau social par excellence \u00e0 privil\u00e9gier pour d\u00e9ployer sa strat\u00e9gie d’influence marketing<\/strong>. Instagram a donc d\u00e9cid\u00e9 de s’aligner \u00e0 cette tendance en proposant une nouvelle fonctionnalit\u00e9 compl\u00e8tement d\u00e9di\u00e9e \u00e0 la sponsorisation des contenus des influenceurs<\/strong> (ou partenaires commerciaux) : les Branded Content Ads.<\/p>\n

Jusqu’\u00e0 pr\u00e9sent, les marques engageaient les influenceurs pour nouer des partenariats avec eux. Objectif : contre r\u00e9mun\u00e9ration, l’influenceur promeut les produits sur son compte avec du contenu de marque. Toutefois, les publications mises en ligne atteignaient uniquement la communaut\u00e9 de l’influenceur<\/strong>. Aucune solution pour booster ce type de contenu n’\u00e9tait disponible. Temps r\u00e9volu<\/strong> avec l’apparition des Branded Content Ads.<\/p>\n

\"Branded<\/a><\/p>\n

agrandir l’audience cible des contenus de marque<\/h3>\n

Qu’il s’agisse d’un post ou d’une story, les annonceurs ont la possibilit\u00e9 d’\u00e9laborer des campagnes publicitaires sur Instagram<\/a> ayant pour base les contenus publi\u00e9s par les influenceurs.<\/strong> Ainsi, les marques peuvent promouvoir ces publications aupr\u00e8s d’un autre public cible<\/strong>, \u00e0 l’image de n’importe quelle autre publicit\u00e9.<\/p>\n

Notes de l’agence : la force de ce nouveau format r\u00e9side dans la d\u00e9multiplication de la port\u00e9e du contenu<\/strong>. En repoussant les limites de l’audience organique de l’influenceur , les annonceurs ont le pouvoir :<\/p>\n

– De cibler de nouveaux prospects qui ne font pas forc\u00e9ment partie de la communaut\u00e9 de l’influenceur.<\/p>\n

-D’augmenter sensiblement le taux d’engagement et de conversion.<\/p><\/blockquote>\n

analyser la port\u00e9e des influenceurs<\/h3>\n

Gr\u00e2ce aux Branded Content Ads, les annonceurs b\u00e9n\u00e9ficient d’un acc\u00e8s \u00e0 des m\u00e9triques<\/strong> permettant d’analyser la port\u00e9e et l’engagement r\u00e9el<\/strong> suscit\u00e9 par les publications des influenceurs : les campagnes d’influence n\u00e9cessitent de forts investissements et un suivi pr\u00e9cis.<\/p>\n

Notes de l’agence : comprendre l’impact des publications des influenceurs<\/strong> a longtemps \u00e9t\u00e9 une probl\u00e9matique<\/strong> pour les marketers. En effet, il \u00e9tait difficile d’\u00e9valuer de mani\u00e8re objective les r\u00e9elles performances de ces publications. L’introduction de ce format s’accompagne d’une notion de mesure beaucoup plus pr\u00e9cise<\/strong> puisque les marques ont d\u00e9sormais acc\u00e8s aux data d\u00e9coulant de ces campagnes publicitaires.<\/p><\/blockquote>\n

des collaborations plus transparentes<\/h3>\n

Le manque de transparence d\u00e9pla\u00eet fortement aux utilisateurs d’Instagram<\/strong> : les collaborations peuvent parfois \u00eatre floues. Ce nouveau format permet un partenariat<\/strong> entre marques et influenceurs plus rentable, b\u00e9n\u00e9fique et surtout plus transparent<\/strong> : la mention \u00ab\u00a0partenariat r\u00e9mun\u00e9r\u00e9 avec…\u00a0\u00bb doit imp\u00e9rativement figurer <\/strong>sur la publication (post ou story).<\/p>\n

\"Partenariat<\/a><\/p>\n

Instagram continue d’offrir toujours plus de fonctionnalit\u00e9s aux annonceurs<\/strong>, comme Instagram Shopping<\/a>, afin de les aider \u00e0 d\u00e9cupler leurs ventes<\/strong>. Elaborer une strat\u00e9gie publicitaire sur les r\u00e9seaux sociaux et ma\u00eetriser les diff\u00e9rents outils marketing demande de l’expertise<\/strong>. Nos solutions sur mesure et notre mod\u00e8le de r\u00e9mun\u00e9ration bas\u00e9e sur la performance permettent \u00e0 votre marque d’am\u00e9liorer ses r\u00e9sultats g\u00e9n\u00e9r\u00e9s sur les r\u00e9seaux sociaux<\/strong>. Pour booster votre ROI, maximiser vos performances ou optimiser la gestion de vos annonces, contactez nous au 0158892736 ou via le formulaire de contact disponible ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram, le r\u00e9seau social en vogue chez les millenials, continue de d\u00e9ployer son offre publicitaire via le lancement des \u00ab\u00a0Branded Content Ads\u00a0\u00bb. Ce nouveau format publicitaire permet aux marques de pousser les contenus des influenceurs et de lancer des campagnes payantes. Explications.<\/p>\n","protected":false},"author":4,"featured_media":3929,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[196],"tags":[],"class_list":["post-3923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialads","has-featured-image"],"acf":[],"yoast_head":"\nInstagram Branded Content Ads : place au format publicitaire d\u00e9di\u00e9 \u00e0 l'influence marketing ! - Blog YATEO<\/title>\n<meta name=\"description\" content=\"Instagram, le r\u00e9seau social en vogue chez les millenials, continue de d\u00e9ployer son offre publicitaire via le lancement des "Branded Content Ads". 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