{"id":3973,"date":"2019-07-01T08:00:24","date_gmt":"2019-07-01T08:00:24","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=3973"},"modified":"2026-02-12T15:28:36","modified_gmt":"2026-02-12T14:28:36","slug":"bing-ads-devient-microsoft-advertising-une-volonte-de-saffirmer-sur-le-marche","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/bing-ads-devient-microsoft-advertising-une-volonte-de-saffirmer-sur-le-marche","title":{"rendered":"Bing Ads devient Microsoft Advertising : une volont\u00e9 de s\u2019affirmer sur le march\u00e9"},"content":{"rendered":"

Face \u00e0 des g\u00e9ants comme Google Ads, Microsoft cherche \u00e0 faire le poids et, incontestablement, le combat est particuli\u00e8rement rude. Dans l\u2019optique de <\/span>renforcer son image fiable et professionnelle<\/b>, la plateforme Bing Ads a donc chang\u00e9 de nom, pour devenir Microsoft Ads. La marque profite de cette nouvelle appellation pour communiquer ses ambitions sur le moyen et le long terme.<\/span><\/p>\n

<\/p>\n

Des outils en am\u00e9lioration constante<\/b><\/h2>\n

Depuis quelque temps d\u00e9j\u00e0, l\u2019usage des annonces sur Bing permet d\u2019acc\u00e9der \u00e0 des <\/span>param\u00e8tres de ciblage de plus en plus pr\u00e9cis<\/b>. Par exemple, on peut d\u00e9sormais recibler les internautes par l\u2019interm\u00e9diaire des donn\u00e9es de leur profil Linkedin<\/a><\/strong>.<\/span><\/p>\n

\"recherche<\/a>Contre toute attente, face \u00e0 l\u2019h\u00e9g\u00e9monie de Google, Bing revendique certaines qualit\u00e9s qui lui sont propres, \u00e0 l\u2019image de son audience connue et fid\u00e8le (les utilisateurs de Microsoft Edge, essentiellement, mais aussi ceux qui ont un Windows Phone et qui r\u00e9alisent une recherche vocale<\/strong><\/a> avec Cortana). <\/span><\/p>\n

De plus, m\u00eame si le trafic est clairement moins important sur Bing que sur Google, les publicit\u00e9s y sont plus abordables\u00a0: on s\u2019y positionne plus facilement en haut de page, m\u00eame sur des termes tr\u00e8s concurrentiels. En bref, Bing a tous les atouts pour s\u00e9duire les annonceurs\u2026 Et ce changement de nom n\u2019a rien d\u2019anodin\u00a0!<\/span><\/p>\n

Les projets de Microsoft Advertising\u00a0: des nouveaux produits publicitaires<\/b><\/h2>\n

Dans son communiqu\u00e9 annon\u00e7ant le changement de nom pour les Bing Ads, Rik Van Der Kooi de Microsoft Advertising parle \u00e9galement de cr\u00e9er de nouveaux produits publicitaires, pour \u00ab\u00a0<\/span>aller au-del\u00e0 de la recherche<\/b>\u00a0\u00bb. Dans cette optique, un outil baptis\u00e9 Microsoft Audience Network est pr\u00e9vu. Il s\u2019agira d\u2019une plateforme publicitaire perfectionn\u00e9e, exploitant notamment l\u2019intelligence artificielle.<\/span><\/p>\n

Notes de l’agence : de plus, les <\/span>Produits Sponsoris\u00e9s<\/b> devraient aussi arriver sous peu\u00a0: ils permettront aux g\u00e9rants des boutiques e-commerce de mettre en avant leurs produits directement, avec encore une fois la possibilit\u00e9 de ma\u00eetriser facilement les co\u00fbts. <\/span><\/p><\/blockquote>\n

\"Microsoft<\/a>Aujourd\u2019hui, Microsoft Advertising se base sur quelque 500\u00a0000 annonceurs, alors m\u00eame que Google compte plus de 3 millions de clients rien que sur les Stories Ads.<\/span><\/p>\n

Si vous d\u00e9sirez en apprendre plus sur Microsoft Advertising\u00a0<\/strong>et comment l\u2019exploiter efficacement avec un mod\u00e8le de r\u00e9mun\u00e9ration aux r\u00e9sultats, n\u2019h\u00e9sitez pas \u00e0 nous contacter au 0158892736 ou via le formulaire de contact\u00a0disponible ici<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Face \u00e0 des g\u00e9ants comme Google Ads, Microsoft cherche \u00e0 faire le poids et, incontestablement, le combat est particuli\u00e8rement rude. Dans l\u2019optique de renforcer son image fiable et professionnelle, la plateforme Bing Ads a donc chang\u00e9 de nom, pour devenir Microsoft Ads. La marque profite de cette nouvelle appellation pour communiquer ses ambitions sur le […]<\/p>\n","protected":false},"author":4,"featured_media":3974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","has-featured-image"],"acf":[],"yoast_head":"\nBing Ads devient Microsoft Advertising<\/title>\n<meta name=\"description\" content=\"Face \u00e0 des g\u00e9ants comme Google Ads, Microsoft cherche \u00e0 faire le poids et, incontestablement, le combat est particuli\u00e8rement rude.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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