{"id":4026,"date":"2019-07-29T08:00:40","date_gmt":"2019-07-29T08:00:40","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=4026"},"modified":"2021-07-05T09:44:43","modified_gmt":"2021-07-05T07:44:43","slug":"les-annonceurs-consacrent-un-budget-de-plus-en-plus-important-aux-apple-search-ads","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/les-annonceurs-consacrent-un-budget-de-plus-en-plus-important-aux-apple-search-ads","title":{"rendered":"Les annonceurs consacrent un budget de plus en plus important aux Apple Search Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En moins d\u2019un an, les <\/span><b>sommes d\u00e9pens\u00e9es par les annonceurs sur Apple Search Ads ont augment\u00e9 de 90 %<\/b><span style=\"font-weight: 400;\">, selon le premier rapport trimestriel Kenshoo de l\u2019ann\u00e9e 2019. Concr\u00e8tement, cette croissance de 90 % a \u00e9t\u00e9 observ\u00e9e entre le 3<\/span><span style=\"font-weight: 400;\">\u00e8me<\/span><span style=\"font-weight: 400;\"> trimestre 2018 et le 1<\/span><span style=\"font-weight: 400;\">er<\/span><span style=\"font-weight: 400;\"> trimestre 2019\u2026 Ce qui repr\u00e9sente moins d\u2019un an\u00a0!<\/span><\/p>\n<p><!--more--><\/p>\n<h2><b>La performance, premier argument qui booste les Apple Search Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_1014236110-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4032 size-medium\" title=\"Apple search ads performance\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_1014236110-1-300x200.jpg\" alt=\"Apple search ads performance\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_1014236110-1-300x200.jpg 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_1014236110-1-768x512.jpg 768w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_1014236110-1-408x270.jpg 408w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_1014236110-1.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>En se penchant de plus pr\u00e8s sur les excellents r\u00e9sultats d\u2019Apple Search Ads, Kenshoo observe que la plateforme se montre particuli\u00e8rement <\/span><b>efficace pour d\u00e9livrer des r\u00e9ponses correspondant id\u00e9alement aux besoins des internautes<\/b><span style=\"font-weight: 400;\">, ce qui attire forc\u00e9ment les annonceurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019offre des <a href=\"https:\/\/www.yateo.com\/blog\/apple-search-ads-desormais-disponible-dans-46-pays\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Apple Search Ads<\/strong><\/a> est tr\u00e8s simple et lisible, puisqu\u2019il suffit de choisir entre la formule \u00ab\u00a0Basique\u00a0\u00bb ou \u00ab\u00a0Avanc\u00e9e\u00a0\u00bb\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La formule basique <\/span><b>permet de payer uniquement si l\u2019utilisateur installe l\u2019application<\/b><span style=\"font-weight: 400;\"> \u2013 et l\u2019annonceur ma\u00eetrise ce co\u00fbt. Facile \u00e0 mettre en place, cette campagne n\u00e9cessite peu de travail (pas de recherche de mot-cl\u00e9, par exemple) et l\u2019intelligence artificielle maximise les r\u00e9sultats.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La formule avanc\u00e9e<\/span><b> inclut l\u2019usage de mots-cl\u00e9s et la d\u00e9finition d\u2019audiences<\/b><span style=\"font-weight: 400;\"> (ce qui n\u2019est pas le cas sur la basique). Ici, on paie quand l\u2019utilisateur consulte l\u2019annonce et on dispose de davantage de libert\u00e9s pour param\u00e9trer sa campagne.<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">Notes de l&rsquo;agence : tr\u00e8s lisible, <strong>l\u2019offre des Apple Search Ads<\/strong> s\u2019adresse aussi bien \u00e0 un public peu familiaris\u00e9 avec la publicit\u00e9 en ligne (avec la formule basique) qu\u2019\u00e0 des professionnels d\u00e9j\u00e0 experts dans le domaine (avec la formule avanc\u00e9e). <\/span><b>Tout le monde peut obtenir des r\u00e9sultats<\/b><span style=\"font-weight: 400;\">, quel que soit son niveau. C\u2019est en partie ce qui explique la r\u00e9ussite des publicit\u00e9s de la marque \u00e0 la Pomme.<\/span><\/p><\/blockquote>\n<h2><b>Pourquoi ajouter les Apple Search Ads \u00e0 sa strat\u00e9gie de marketing\u00a0?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u00e8s clairement, si vous avez d\u00e9velopp\u00e9 une application, vous avez tout int\u00e9r\u00eat \u00e0 vous positionner sur la <strong>plateforme Apple Search Ads<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_250627297-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4037 size-medium\" title=\"Apple search ads \" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_250627297-1-300x200.jpg\" alt=\"Apple search ads \" width=\"300\" height=\"200\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_250627297-1-300x200.jpg 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_250627297-1-768x512.jpg 768w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_250627297-1-408x270.jpg 408w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/05\/shutterstock_250627297-1.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Selon les statistiques fournies par Apple,\u00a0<\/span><b>plus de 60 % des t\u00e9l\u00e9chargements d\u00e9coulent d\u2019une recherche men\u00e9e sur le Store<\/b><span style=\"font-weight: 400;\">. Appara\u00eetre dans la partie \u00ab\u00a0annonces\u00a0\u00bb des r\u00e9sultats de recherches vous permet incontestablement de gagner en visibilit\u00e9, et de vous faire conna\u00eetre plus vite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bien \u00e9videmment, si vous souhaitez maximiser vos ROI en mati\u00e8re de campagnes publicitaires,n\u2019h\u00e9sitez pas \u00e0 nous contacter au 0158892736 ou via le formulaire de contact\u00a0<strong><a href=\"https:\/\/www.yateo.com\/?contact\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">disponible ici<\/a><\/strong>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En moins d\u2019un an, les sommes d\u00e9pens\u00e9es par les annonceurs sur Apple Search Ads ont augment\u00e9 de 90 %, selon le premier rapport trimestriel Kenshoo de l\u2019ann\u00e9e 2019. Concr\u00e8tement, cette croissance de 90 % a \u00e9t\u00e9 observ\u00e9e entre le 3\u00e8me trimestre 2018 et le 1er trimestre 2019\u2026 Ce qui repr\u00e9sente moins d\u2019un an\u00a0!<\/p>\n","protected":false},"author":4,"featured_media":4030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les annonceurs consacrent un budget de plus en plus important aux Apple Search Ads - Blog YATEO<\/title>\n<meta name=\"description\" content=\"En moins d\u2019un an, les sommes d\u00e9pens\u00e9es par les annonceurs sur Apple Search Ads ont augment\u00e9 de 90%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yateo.com\/blog\/les-annonceurs-consacrent-un-budget-de-plus-en-plus-important-aux-apple-search-ads\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les annonceurs consacrent un budget de plus en plus important aux Apple Search Ads - 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