{"id":4371,"date":"2019-10-21T12:15:18","date_gmt":"2019-10-21T12:15:18","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=4371"},"modified":"2021-07-05T09:44:43","modified_gmt":"2021-07-05T07:44:43","slug":"le-shopping-encore-plus-accessible-sur-pinterest","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/le-shopping-encore-plus-accessible-sur-pinterest","title":{"rendered":"Le shopping encore plus accessible sur Pinterest"},"content":{"rendered":"<div class=\"t pg-1m0 pg-1x0 pg-1h4 pg-1y3 pg-1ff2 pg-1fs1 pg-1fc0 pg-1sc0 pg-1ls0 pg-1ws0\">\n<p><strong>Pinterest<\/strong> montre une nouvelle fois sa volont\u00e9 de faciliter les achats via sa plateforme en mettant <strong>sa section shopping en avant d\u00e8s la home page<\/strong> dans sa derni\u00e8re mise \u00e0 jour publi\u00e9e le 30 juillet dernier.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">La plateforme, source d\u2019inspiration pour ses utilisateurs, a agr\u00e9ment\u00e9 sa section shopping en l\u2019implantant directement dans le feed de la page d\u2019accueil avec sa fonctionnalit\u00e9 \u00ab Shop the Look \u00bb. Vous pourrez d\u00e9sormais y croiser <strong>des offres recommand\u00e9es sp\u00e9cialement pour vous<\/strong>, ainsi que des catalogues associ\u00e9s sous les \u00e9pingles habituelles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/09\/image4-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4373 size-medium\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/09\/image4-1-149x300.png\" alt=\"\" width=\"149\" height=\"300\" \/><\/a> Ces recommandations personnalis\u00e9es sont affich\u00e9es sous la forme d\u2019un dossier situ\u00e9 tout en haut de la page d\u2019accueil.\u00a0 Les produits sont propos\u00e9s <strong>en fonction de vos pr\u00e9c\u00e9dentes recherches et peuvent \u00eatre achet\u00e9s imm\u00e9diatement<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On retrouve \u00e9galement une version am\u00e9lior\u00e9e de la section shopping avec des catalogues consultables directement sous les \u00e9pingles de shopping, o\u00f9 l\u2019on peut <strong>retrouver plus de produits du m\u00eame vendeur<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afin de venir concurrencer <a href=\"https:\/\/www.yateo.com\/cms\/5-agence-facebook-ads.html\">Facebook Ads<\/a>, Pinterest propose une gamme croissante de fonctionnalit\u00e9s de shopping \u00e0 ces utilisateurs. Mais cette mise \u00e0 jour est \u00e9galement <strong>une aubaine pour les vendeurs<\/strong> qui peuvent ainsi atteindre les utilisateurs d\u2019une nouvelle mani\u00e8re.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans la <\/span><span style=\"font-weight: 400;\">section business du blog de Pinterest<\/span><span style=\"font-weight: 400;\">, John Gunnard pr\u00e9cise : <\/span><span style=\"font-weight: 400;\">\u201cWhen people come to Pinterest, they\u2019re looking to make something happen\u2014a fresh look for summer, a weeknight pasta dish or a party-ready outdoor space\u2014and because they\u2019re in such a specific mindset, they\u2019re open to hearing from brands.\u201d\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cQuand les gens viennent sur Pinterest, ils cherchent \u00e0 <strong>faire en sorte que quelque chose se produise<\/strong> &#8211; un look branch\u00e9 pour l\u2019\u00e9t\u00e9, un plat de p\u00e2tes pour le d\u00eener ou une d\u00e9co de f\u00eate en ext\u00e9rieur &#8211; et parce qu&rsquo;ils sont dans un \u00e9tat d\u2019esprit bien sp\u00e9cifique, ils sont <strong>ouverts et \u00e0 l\u2019\u00e9coute des marques<\/strong>.\u201d\u00a0\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/09\/image3-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4374 size-medium\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/09\/image3-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" data-wp-editing=\"1\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/09\/image3-1-300x200.jpg 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/09\/image3-1-1024x682.jpg 1024w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/09\/image3-1-768x511.jpg 768w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/09\/image3-1-1536x1022.jpg 1536w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/09\/image3-1-408x270.jpg 408w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/09\/image3-1-1200x799.jpg 1200w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/09\/image3-1.jpg 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Il sous-entend que <\/span><span style=\"font-weight: 400;\">les utilisateurs se rendent sur Pinterest parce qu&rsquo;ils sont \u00e0 la recherche de quelque chose, alors la plateforme les aide en leur proposant des produits qui rentrent dans leurs centres d\u2019int\u00e9r\u00eats. Puisqu\u2019ils sont dans <strong>cet \u00e9tat d\u2019esprit de recherche<\/strong>, les utilisateurs sont donc plus enclins \u00e0 cliquer sur les articles propos\u00e9s par diverses marques et finalement \u00e0 les acheter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En effet, une \u00e9tude r\u00e9alis\u00e9e par <\/span><b>Neustar <\/b><span style=\"font-weight: 400;\">a montr\u00e9 que les vendeurs participants ont eu <strong>deux fois plus de retours sur une publicit\u00e9 publi\u00e9e sur Pinterest<\/strong> que sur n\u2019importe quel autre r\u00e9seau social. L\u2019\u00e9tude montre \u00e9galement que la plateforme intervient tr\u00e8s t\u00f4t dans le processus d\u2019achat par le biais de la recherche d\u2019inspiration. Pinterest a un <strong>impact durable sur la d\u00e9cision finale d\u2019achat<\/strong> puisqu&rsquo;il a \u00e9t\u00e9 remarqu\u00e9 que, tr\u00e8s souvent, l\u2019utilisateur clique une premi\u00e8re fois sur le produit, puis revient quelques jours voir une semaine plus tard pour l\u2019acheter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus qu\u2019une simple source d\u2019inspiration, o\u00f9 il \u00e9tait auparavant difficile de retrouver des produits similaires sur internet, Pinterest devient aujourd\u2019hui une v\u00e9ritable centrale d\u2019achat personnalis\u00e9e d\u00e8s la home page pour ses utilisateurs. De quoi concurrencer bient\u00f4t le g\u00e9ant Amazon ?\u00a0<\/span><\/p>\n<p>Si vous souhaitez avoir des informations sur nos prestations ou \u00eatre accompagn\u00e9 dans votre <a href=\"https:\/\/www.yateo.com\/cms\/6-agence-google-shopping.html\"><strong>strat\u00e9gie Google Shopping<\/strong><\/a>, contactez-nous au 01 58 89 27 36 ou via le formulaire de contact disponible\u00a0<a href=\"https:\/\/www.yateo.com\/?contact\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ici<\/strong><\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest montre une nouvelle fois sa volont\u00e9 de faciliter les achats via sa plateforme en mettant sa section shopping en avant d\u00e8s la home page dans sa derni\u00e8re mise \u00e0 jour publi\u00e9e le 30 juillet dernier.<\/p>\n","protected":false},"author":4,"featured_media":4386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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