{"id":4430,"date":"2019-11-18T10:58:22","date_gmt":"2019-11-18T10:58:22","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=4430"},"modified":"2021-07-05T09:44:43","modified_gmt":"2021-07-05T07:44:43","slug":"generez-et-qualifiez-automatiquement-vos-leads-via-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/generez-et-qualifiez-automatiquement-vos-leads-via-facebook-ads","title":{"rendered":"G\u00e9n\u00e9rez et qualifiez automatiquement vos leads via Facebook Ads"},"content":{"rendered":"

Facebook permet d\u00e9sormais la g\u00e9n\u00e9ration automatis\u00e9e de lead. Une fonctionnalit\u00e9 de Facebook Leads Ads qui permet de g\u00e9n\u00e9rer des questions et un \u00e9change automatis\u00e9s. Une nouvelle mani\u00e8re de qualifier les prospects.\u00a0<\/span><\/p>\n

<\/p>\n

Une technique de communication nouvelle aux avantages multiples\u00a0<\/b><\/h2>\n

L\u2019usager y acc\u00e8de via les publicit\u00e9s \u00ab click-to-messenger \u00bb qui apparaissent dans le fil d\u2019actualit\u00e9 Facebook. Une conversation Messenger avec l\u2019entreprise cible est alors lanc\u00e9e. La conversation est automatis\u00e9e par un \u00ab bot \u00bb qui a \u00e9t\u00e9 au pr\u00e9alable configur\u00e9 par l\u2019entreprise. Il est capable de r\u00e9pondre via Messenger \u00e0 certaines questions de l\u2019utilisateur et inversement de r\u00e9colter les donn\u00e9es n\u00e9cessaires pour la r\u00e9alisation du lead.\u00a0<\/span><\/p>\n

\"facebook<\/a>De plus, une fois les informations essentielles r\u00e9cup\u00e9r\u00e9es par le questionnaire automatique, il est possible \u00e0 l\u2019entreprise de poursuivre la discussion via un canal d\u2019\u00e9change privil\u00e9gi\u00e9. Comme par exemple la boite de r\u00e9ception de la page Facebook, par mail ou tout autre service de discussion instantan\u00e9e. Le client est ainsi mis en relation avec un op\u00e9rateur r\u00e9el.\u00a0<\/span><\/p>\n

L\u2019objectif est de faciliter la communication<\/strong> entre le client et l\u2019entreprise et \u00e9galement de soulager l\u2019entreprise<\/strong> de t\u00e2ches fastidieuse et ne n\u00e9cessitant pas forcement d\u2019une expertise particuli\u00e8re.\u00a0<\/span><\/p>\n

Note de l’agence : Facebook avance une \u00e9tude qui montre que plus de <\/span>61% <\/b>des personnes interrog\u00e9es aux \u00c9tats-Unis, au Royaume-Uni, au Br\u00e9sil et en Inde estiment que Facebook Messenger est le moyen le plus facile et le plus pratique pour communiquer avec une entreprise.\u00a0<\/span><\/p><\/blockquote>\n

 <\/p>\n

Quelles fonctionnalit\u00e9s pour l\u2019entreprise ?\u00a0<\/b><\/h2>\n
\"messenger<\/a>

Source : Facebook<\/p><\/div>\n

D\u2019une part il est demand\u00e9 \u00e0 l\u2019entreprise de pr\u00e9parer le questionnaire automatis\u00e9. Elle peut donc indiquer les questions \u00e0 poser, \u00e0 quel moment et leurs r\u00e9ponses. Les r\u00e9ponses de l\u2019utilisateurs peuvent \u00eatre pr\u00e9-remplies ou alors laiss\u00e9es libres. Le cheminement de la discussion est totalement personnalisable.\u00a0<\/span><\/p>\n

Il est \u00e9galement possible de mettre en place des questions dis-qualifiantes qui peuvent engendrer l’arr\u00eat de la conversation avec le prospect.\u00a0<\/span><\/p>\n

Un syst\u00e8me de rappels est \u00e9galement propos\u00e9, ainsi lorsqu\u2019un utilisateur ne r\u00e9pond pas \u00e0 une des questions pos\u00e9es, une relance peut lui \u00eatre envoy\u00e9e. Cela permet de r\u00e9duire la quantit\u00e9 de leads non qualifi\u00e9s.\u00a0<\/span><\/p>\n

Les entreprises peuvent \u00e9galement relier Messenger et leur logiciel de CRM et ainsi r\u00e9colter directement des informations sur les clients.\u00a0<\/span><\/p>\n

En tant qu’agence facebook ads<\/a> nous pouvons vous accompagner dans la mise en place de ces campagneS.<\/p>\n

Comment g\u00e9n\u00e9rer un prospects via Facebook Messenger ?\u00a0<\/b><\/h2>\n
    \n
  1. Aller sur Facebook Ads Manager.\u00a0<\/span><\/li>\n
  2. S\u00e9lectionnez <\/span>\u00ab Messages \u00bb <\/b>et choisissez <\/span>\u00ab Click to Messenger \u00bb <\/b>comme destination de votre <\/span>message.<\/li>\n<\/ol>\n
      \n
    1. Rendez vous sous le niveau \u00ab\u00a0Annonces\u00a0\u00bb dans la section <\/span>\u201cConfiguration de message\u201d<\/b>.\u00a0<\/span><\/li>\n
    2. S\u00e9lectionnez l’option \u00ab G\u00e9n\u00e9rer des Leads \u00bb et cliquez sur \u00abCr\u00e9er le chat ou la discussion \u00bb.\u00a0<\/span><\/li>\n
    3. Configurer tous vos messages de r\u00e9ponses, les questions, les messages de rappels…\u00a0<\/span><\/li>\n
    4. Finalisez et soumettez votre prospect \u00e0 approbation.<\/span><\/li>\n<\/ol>\n

      Si vous souhaitez mettre en place des campagnes Facebook Messenger ou recevoir des informations sur nos prestations, contactez-nous au 01 58 89 27 36 ou via le formulaire de contact disponible ici<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Facebook permet d\u00e9sormais la g\u00e9n\u00e9ration automatis\u00e9e de lead. Une fonctionnalit\u00e9 de Facebook Leads Ads qui permet de g\u00e9n\u00e9rer des questions et un \u00e9change automatis\u00e9s. Une nouvelle mani\u00e8re de qualifier les prospects.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":4432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[196],"tags":[],"class_list":["post-4430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialads","has-featured-image"],"acf":[],"yoast_head":"\nG\u00e9n\u00e9rez et qualifiez automatiquement vos leads via Facebook Ads - Blog YATEO<\/title>\n<meta name=\"description\" content=\"Facebook permet d\u00e9sormais la g\u00e9n\u00e9ration automatis\u00e9e de lead. 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