{"id":4526,"date":"2019-12-10T12:35:35","date_gmt":"2019-12-10T12:35:35","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=4526"},"modified":"2021-07-05T09:44:43","modified_gmt":"2021-07-05T07:44:43","slug":"facebook-diversifie-ses-outils-publicitaires","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/facebook-diversifie-ses-outils-publicitaires","title":{"rendered":"Facebook diversifie ses outils publicitaires"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">L\u2019usage du r\u00e9seau social au<\/span><span style=\"font-weight: 400;\">x<\/span><span style=\"font-weight: 400;\"> 2,2 Milliards d\u2019utilisateurs a \u00e9volu\u00e9. Plus qu\u2019une simple plateforme de mise en relation entre utilisateurs, Facebook est aujourd\u2019hui l\u2019un des points de contact favori<\/span><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\"> pour les entreprises pour toucher leur future client\u00e8le.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Le r\u00e9seau social offre aujourd\u2019hui de <strong>multiples possibilit\u00e9s<\/strong> de param\u00e8tres de campagne pouvant correspondre \u00e0 tous les besoins<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> ainsi qu\u2019un <strong>ciblage d\u2019audience<\/strong> particuli\u00e8rement efficace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il marque une nouvelle fois sa volont\u00e9 <strong>d\u2019accompagner les entreprises <\/strong><\/span><span style=\"font-weight: 400;\">dans leurs d\u00e9marches publicitaires en mettant de <strong>nouveaux outils collaboratifs<\/strong> \u00e0 leur disposition. <\/span><span style=\"font-weight: 400;\">Le but <\/span><span style=\"font-weight: 400;\">est de permettre aux marques de <strong>diversifier leur exp\u00e9rience<\/strong> et de <strong>captiver davantage les utilisateurs<\/strong>, par de nouveaux biais.<\/span><\/p>\n<h2><b>Des sondages plus pouss\u00e9s\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les publicit\u00e9s dans le fils d\u2019actualit\u00e9 pourront \u00eatre affich\u00e9es sous forme de sondage.\u00a0<\/span><span style=\"font-weight: 400;\">Trois nouveaux types<\/span><span style=\"font-weight: 400;\">\u00a0pourront \u00eatre d\u00e9ploy\u00e9s :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Sondage unique : <\/b><span style=\"font-weight: 400;\">un simple sondage pour impliquer l\u2019utilisateur et g\u00e9n\u00e9rer de l\u2019interaction.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Watch &amp; Browse :<\/b><span style=\"font-weight: 400;\"> un sondage avec redirection vers une page<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> en ad\u00e9quation avec la r\u00e9ponse de l\u2019utilisateur.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Watch &amp; Install : <\/b><span style=\"font-weight: 400;\">un sondage avec g\u00e9n\u00e9ration d\u2019un CTA d\u2019installation (bouton \u00ab Installer \u00bb) <\/span><span style=\"font-weight: 400;\">d\u2019une<\/span><span style=\"font-weight: 400;\"> application <\/span><span style=\"font-weight: 400;\">en fonction du r\u00e9sultat au sondage.<\/span><\/li>\n<\/ul>\n<h2><b>Ouverture des publicit\u00e9s en R\u00e9alit\u00e9 Augment\u00e9e\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/2.1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4529\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/2.1-300x166.jpg\" alt=\"ar ads\" width=\"300\" height=\"166\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/2.1-300x166.jpg 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/2.1-768x425.jpg 768w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/2.1.jpg 818w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>D\u00e9j\u00e0 pr\u00e9sentes sur le r\u00e9seau social, les publicit\u00e9s en r\u00e9alit\u00e9 augment\u00e9e (AR) \u00e9taient autrefois r\u00e9serv\u00e9es \u00e0 un <strong>nombre restreint<\/strong> d\u2019annonceurs. <\/span><span style=\"font-weight: 400;\">A partir de cet automne, le format s\u2019ouvrira \u00e0 <strong>tous les annonceurs<\/strong> qui le souhaitent. La r\u00e9alit\u00e9 augment\u00e9e propose de transposer le produit pr\u00e9sent\u00e9 par la marque dans l\u2019environnement de l\u2019internaute. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Note de l&rsquo;agence : Cette technologie permet aux utilisateurs une approche <strong>plus concr\u00e8te<\/strong> du produit propos\u00e9 : il <strong>s\u2019invite chez lui<\/strong>. <\/span><span style=\"font-weight: 400;\">L\u2019AR se d\u00e9mocratise de plus en plus<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> notamment sur les <strong>smartphones.<\/strong> <\/span><\/p><\/blockquote>\n<p><b style=\"font-family: Raleway, sans-serif; font-size: 1.4em; letter-spacing: 1px; text-transform: uppercase;\">Le jeu au service du marketing<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Facebook <\/strong>proposera \u00e9galement \u00e0 partir de cet automne, sur la version B\u00eata de la plateforme annonceur, d\u2019incorporer des \u00ab\u00a0<strong><a href=\"https:\/\/www.yateo.com\/blog\/les-playable-ads-une-nouveaute-facebook-pour-conquerir-les-plus-joueurs\" target=\"_blank\" rel=\"noopener noreferrer\">playable ads<\/a><\/strong>\u00a0\u00bb (publicit\u00e9s jouables).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un format qui promet de toucher un <strong>public tr\u00e8s large<\/strong>, des plus jeunes et technophiles aux utilisateurs les moins \u00e0 l\u2019aise avec internet. En effet, le format propos\u00e9 se veut intuitif et ludique. Le r\u00e9seau <\/span><span style=\"font-weight: 400;\">social offre une nouvelle opportunit\u00e9 pour toucher de futurs clients<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> par exemple en proposant aux utilisateurs de <strong>tester une application ou un jeu<\/strong> avant son t\u00e9l\u00e9chargement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec ces nouveaux formats, Facebook marque une <strong>nouvelle tendance <\/strong><\/span><span style=\"font-weight: 400;\">pour le marketing<\/span><span style=\"font-weight: 400;\"> en ligne<\/span><span style=\"font-weight: 400;\">. B<\/span><span style=\"font-weight: 400;\">ien s\u00fbr cela engendrera \u00e9galement l\u2019augmentation de la quantit\u00e9 de donn\u00e9es collect\u00e9es par le r\u00e9seau social et les revenus d\u00e9gag\u00e9s par leur service de publicit\u00e9.<\/span><\/p>\n<p>YATEO, agence digitale parisienne, vous accompagne dans\u00a0<strong>l\u2019\u00e9laboration de vos campagnes\u00a0Facebook Ads<\/strong>. Nos solutions personnalis\u00e9es et bas\u00e9es sur la performance permettent de\u00a0<strong>maximiser vos r\u00e9sultats<\/strong>\u00a0et de\u00a0<strong>booster votre rentabilit\u00e9<\/strong>. N\u2019h\u00e9sitez pas \u00e0 contacter notre <a href=\"https:\/\/www.yateo.com\/cms\/5-agence-facebook-ads.html\">agence Facebook Ads<\/a> au 01.58.89.27.36 ou via le formulaire de contact <strong><a href=\"https:\/\/www.yateo.com\/\" rel=\"nofollow\">disponible ici<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019usage du r\u00e9seau social aux 2,2 Milliards d\u2019utilisateurs a \u00e9volu\u00e9. Plus qu\u2019une simple plateforme de mise en relation entre utilisateurs, Facebook est aujourd\u2019hui l\u2019un des points de contact favoris pour les entreprises pour toucher leur future client\u00e8le.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":4528,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[196],"tags":[],"class_list":["post-4526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialads","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook diversifie ses outils publicitaires - Blog YATEO<\/title>\n<meta name=\"description\" content=\"L\u2019usage du r\u00e9seau social aux 2,2 Milliards d\u2019utilisateurs a \u00e9volu\u00e9. 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