{"id":4531,"date":"2019-12-20T12:27:14","date_gmt":"2019-12-20T12:27:14","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=4531"},"modified":"2021-07-05T09:44:43","modified_gmt":"2021-07-05T07:44:43","slug":"les-systemes-de-notation-davantage-moderes-par-google","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/les-systemes-de-notation-davantage-moderes-par-google","title":{"rendered":"Les syst\u00e8mes de notation davantage mod\u00e9r\u00e9s par Google"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Souvent utilis\u00e9e abusivement, la notation \u00e0 travers les \u00e9toiles dans les r\u00e9sultats des moteurs de recherche sera bient\u00f4t restreinte et mod\u00e9r\u00e9e davantage.\u00a0<\/span><!--more--><\/p>\n<h2><b>Une visibilit\u00e9 accrue\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/2.1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4533\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/2.1-300x221.png\" alt=\"syst\u00e8me de notation google\" width=\"300\" height=\"221\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/2.1-300x221.png 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/2.1.png 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Les \u00e9toiles de notation qui apparaissent dans les SERPs (Search Engine Results Page, les pages de r\u00e9sultats de recherche) sont un excellent moyen pour <strong>am\u00e9liorer sa visibilit\u00e9<\/strong> et <strong>gagner en cr\u00e9dibilit\u00e9<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De nombreux sites int\u00e8grent un syst\u00e8me de notation issus des <strong><a href=\"https:\/\/www.yateo.com\/blog\/e-commerce-pourquoi-les-avis-clients-sont-ils-si-importants\" target=\"_blank\" rel=\"noopener noreferrer\">avis clients<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> : avis sur un produit, sur un h\u00f4tel, un restaurant&#8230; Lorsqu\u2019il est correctement int\u00e9gr\u00e9 au site web, Google affiche cette note dans les SERPS. Pour cela, un <strong>balisage sp\u00e9cifique<\/strong> est \u00e0 respecter dans le code source pour que la note soit comprise comme telle par le moteur de recherche.<\/span><\/p>\n<h2><b>Restriction des syst\u00e8mes de notation concern\u00e9s\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En premier lieu, Google <strong>restreint les structures de donn\u00e9es<\/strong> compatibles avec l\u2019affichage des \u00e9toiles de notation dans les SERPs \u00e0 celles qui correspondent aux contenus les plus adapt\u00e9s :<\/span><\/p>\n<ul>\n<li>schema.org\/Book<\/li>\n<li>schema.org\/Course<\/li>\n<li>schema.org\/CreativeWorkSeason<\/li>\n<li>schema.org\/CreativeWorkSeries<\/li>\n<li>schema.org\/Episode<\/li>\n<li>schema.org\/Event<\/li>\n<li>schema.org\/Game<\/li>\n<li>schema.org\/HowTo<\/li>\n<li>schema.org\/LocalBusiness<\/li>\n<li>schema.org\/MediaObject<\/li>\n<li>schema.org\/Movie<\/li>\n<li>schema.org\/MusicPlaylist<\/li>\n<li>schema.org\/MusicRecording<\/li>\n<li>schema.org\/Organization<\/li>\n<li>schema.org\/Product<\/li>\n<li>schema.org\/Recipe<\/li>\n<li>schema.org\/SoftwareApplication<\/li>\n<\/ul>\n<div id=\"attachment_4547\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/yateo.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4547\" class=\"wp-image-4547 size-medium\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/yateo-300x88.png\" alt=\"notations par \u00e9toiles google\" width=\"300\" height=\"88\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/yateo-300x88.png 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/yateo.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-4547\" class=\"wp-caption-text\">Source : webmasters.googleblog.com<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Il sera toujours possible <strong>d\u2019ajouter des balises de notation <\/strong><\/span><span style=\"font-weight: 400;\">\u00e0 d\u2019autres types de structures qui ne sont pas inscrits ci-dessus<\/span><span style=\"font-weight: 400;\">. Elles fonctionneront sur le site, mais<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\"><strong>ne seront pas affich\u00e9es<\/strong> dans les SERPs. <\/span><span style=\"font-weight: 400;\">Le contenu compatible est ainsi <strong>plus sp\u00e9cifique et coh\u00e9rent<\/strong> : les sites de r\u00e9servations, les musiques, les films, les recettes, les applications, etc&#8230; sont donc toujours concern\u00e9s par cet affichage.<\/span><\/p>\n<h2><b>Un syst\u00e8me \u00e0 la fiabilit\u00e9 relative pour l\u2019utilisateur\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Jusqu\u2019\u00e0 pr\u00e9sent, les sites pouvaient \u00ab tricher \u00bb et truquer leur syst\u00e8me de notation et ainsi appara\u00eetre avec cinq \u00e9toiles dans les SERPs. En effet, il \u00e9tait possible d\u2019incorpor<\/span><span style=\"font-weight: 400;\">er un syst\u00e8me de notation interne qui \u00e9tait <strong>contr\u00f4l\u00e9 par les d\u00e9tenteurs<\/strong> du site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela ne sera plus possible pour les types de sch\u00e9mas \u00ab LocalBusiness \u00bb et \u00ab Organization \u00bb <\/span><span style=\"font-weight: 400;\">m\u00eame si la note est issue d\u2019un widget tiers. <strong>Le but est <\/strong><\/span><span style=\"font-weight: 400;\"><strong>de limiter l\u2019auto-promotion<\/strong> et d\u2019\u00e9viter de biaiser la confiance des utilisateurs avec des notes embellies. Ainsi seules les notations \u00e9manant de clients v\u00e9rifi\u00e9s pourront donner lieu \u00e0 une \u00e9valuation affich\u00e9e dans les SERPs.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Note de l&rsquo;agence : \u00a0L<\/span><span style=\"font-weight: 400;\">\u2019attribut<strong> name<\/strong> dans les balises Meta (autrefois facultatif) est d\u00e9sormais requis pour qu\u2019une structure de donn\u00e9es soi<\/span><span style=\"font-weight: 400;\">t <strong>prise en compte par le moteur de recherche<\/strong>.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"><span id=\":fl.co\" dir=\"ltr\">Si vous souhaitez b\u00e9n\u00e9ficier d&rsquo;un <strong>accompagnement strat\u00e9gique sur mesure d&rsquo;une <a href=\"https:\/\/www.yateo.com\/agencedereferencement.html\">agence sp\u00e9cialis\u00e9e en r\u00e9f\u00e9rencement naturel<\/a><\/strong>, contactez-nous au 01 58 89 27 36 ou via le formulaire de contact disponible <strong><a href=\"https:\/\/www.yateo.com\/?contact\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ici<\/a><\/strong>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Souvent utilis\u00e9e abusivement, la notation \u00e0 travers les \u00e9toiles dans les r\u00e9sultats des moteurs de recherche sera bient\u00f4t restreinte et mod\u00e9r\u00e9e davantage.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":4567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement_naturel","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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