{"id":4536,"date":"2020-03-07T12:50:08","date_gmt":"2020-03-07T12:50:08","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=4536"},"modified":"2021-07-05T09:44:42","modified_gmt":"2021-07-05T07:44:42","slug":"youtube-video-reach-petite-revolution-de-la-publicite","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/youtube-video-reach-petite-revolution-de-la-publicite","title":{"rendered":"\u00ab Youtube Video Reach \u00bb, petite r\u00e9volution de la publicit\u00e9"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Avec ses 4 Milliards de vid\u00e9os vues par jour et ses 693 millions d\u2019utilisateurs, Youtube est devenu <strong>une place de choix<\/strong> pour la diffusion de publicit\u00e9s au format vid\u00e9o. La plateforme <\/span><span style=\"font-weight: 400;\">propose d\u00e9sormais un <strong>nouveau format de campagne <\/strong><\/span><span style=\"font-weight: 400;\">: Youtube Video Reach.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Autrefois, une vid\u00e9o publicitaire correspondait \u00e0 une campagne. <\/span><span style=\"font-weight: 400;\">Aujourd\u2019hui Youtube Video Reach propose de <strong>diversifier la forme<\/strong> et <strong>le contenu<\/strong> d\u2019une campagne et d\u2019ainsi proposer une solution publicitaire plus compl\u00e8te<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><b>Les campagnes multivid\u00e9os\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Une campagne peut aujourd\u2019hui \u00eatre diffus\u00e9e sous <strong>plusieurs formats diff\u00e9rents<\/strong> en v\u00e9hiculant le <strong>m\u00eame message<\/strong> ou portant sur le <strong>m\u00eame produit<\/strong>. C\u2019est un vecteur d\u2019optimisation et d\u2019am\u00e9lioration de l\u2019efficacit\u00e9 des publicit\u00e9s diffus\u00e9es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En effet, il est possible de mixer les diff\u00e9rents types de <strong><a href=\"https:\/\/www.yateo.com\/blog\/youtube-ads-pour-des-campagnes-innovantes\" target=\"_blank\" rel=\"noopener noreferrer\">publicit\u00e9s Youtube<\/a><\/strong> selon les objectifs<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> sur un m\u00eame budget de campagne.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Bumper &#8211; le nouveau format 6 secondes :<\/b><span style=\"font-weight: 400;\"> une courte publicit\u00e9 de 6 secondes maximum qu\u2019il n\u2019est pas possible de passer ou d\u2019ignorer. L\u2019avantage \u00e9tant de ne pas exercer une pression trop importante sur le public et d\u2019am\u00e9liorer le Reach.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>True View Instream &#8211; le format skippable pr\u00e9f\u00e9r\u00e9 :<\/b><span style=\"font-weight: 400;\"> une publicit\u00e9 au milieu d\u2019une vid\u00e9o que l\u2019utilisateur peut passer au bout de 5 secondes. L\u2019annonceur est factur\u00e9 si l\u2019utilisateur interagit avec l\u2019annonce ou <\/span><span style=\"font-weight: 400;\">la<\/span><span style=\"font-weight: 400;\"> visionne plus de 30 secondes. Ce format est port\u00e9e sur l\u2019augmentation de la notori\u00e9t\u00e9.<\/span><\/li>\n<li><b>Non-skippable in-stream ads<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><b>Le format annonce non skippable :<\/b><span style=\"font-weight: 400;\"> une annonce qui peut s\u2019afficher avant, apr\u00e8s ou pendant une vid\u00e9o, g\u00e9n\u00e9ralement d\u2019une dur\u00e9e de 15, 20 ou 30 secondes. Ce format <\/span><span style=\"font-weight: 400;\">est <\/span><span style=\"font-weight: 400;\">le moins appr\u00e9ci\u00e9 par les utilisateurs.<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">Note de l&rsquo;agence : Youtube souhaite <\/span><span style=\"font-weight: 400;\">\u00e9galement <\/span><span style=\"font-weight: 400;\">\u00e9largir le <strong>format des publicit\u00e9s <\/strong><\/span><span style=\"font-weight: 400;\">avec <\/span><span style=\"font-weight: 400;\">les annonces \u00ab TrueView for Action \u00bb. <\/span><span style=\"font-weight: 400;\">Elles permettent d\u2019afficher des <strong>textes et liens<\/strong> par dessus une annonce classique, pour <strong>inciter<\/strong> l\u2019utilisateur \u00e0 cliquer. Ce syst\u00e8me permet d\u2019optimiser le taux de conversion.<\/span><\/p><\/blockquote>\n<h2><b>Le Machine Learning l\u2019atout Youtube Video Reach <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/youtube-ads.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4569\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/youtube-ads-300x183.jpg\" alt=\"youtube video reach\" width=\"300\" height=\"183\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/youtube-ads-300x183.jpg 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/youtube-ads-1024x624.jpg 1024w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/youtube-ads-768x468.jpg 768w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/youtube-ads-1536x937.jpg 1536w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/youtube-ads-2048x1249.jpg 2048w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/youtube-ads-1200x732.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Youtube couple cette nouvelle forme de publicit\u00e9 avec de puissants algorithmes de <strong>Machine Learning<\/strong>. <\/span><span style=\"font-weight: 400;\">Ceux-ci permettent <\/span><span style=\"font-weight: 400;\">de <strong>cibler plus efficacement<\/strong> le public voulu, en proposant des annonces en ad\u00e9quation avec les pr\u00e9c\u00e9dents visionnages de l\u2019utilisateur. <\/span><span style=\"font-weight: 400;\">L\u2019algorithme analyse aussi les <strong>habitudes des utilisateurs<\/strong> et les produits susceptibles de les int\u00e9resser. Ces donn\u00e9es sont ensuite utilis\u00e9es pour cibler l&rsquo;annonce vers une audience<\/span>\u00a0<span style=\"font-weight: 400;\">qui lui <strong>correspond<\/strong><\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">L\u2019heure de diffusion de l\u2019annonce est \u00e9galement profond\u00e9ment \u00e9tudi\u00e9e pour toucher le bon public au bon moment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;avantage principal avanc\u00e9 par Youtube, r\u00e9sultant des tests r\u00e9alis\u00e9s en version B\u00eata, est la <strong>diminution du co\u00fbt<\/strong> de la campagne publicitaire de 20%. Un autre avantage est que les campagnes YouTube Vid\u00e9o Reach sont beaucoup plus simples \u00e0 mettre en place et permettent donc un <strong>gain de temps<\/strong> consid\u00e9rable.<\/span><\/p>\n<p>YATEO, <strong><a href=\"https:\/\/www.yateo.com\/cms\/13-agence-youtube-ads-publicite-youtube.html\">agence youtube ads<\/a> certifi\u00e9e Google Partner Premier<\/strong> accompagne les marques dans l\u2019\u00e9laboration et la mise en ligne de publicit\u00e9s pertinentes sur Youtube avec <strong>une r\u00e9mun\u00e9ration en fonction des r\u00e9sultats obtenus.<\/strong>\u00a0Notre expertise nous permet de vous aider \u00e0\u00a0<strong>mettre en place un plan d\u2019action performant<\/strong>\u00a0et de tirer profit de l\u2019ensemble de ces outils marketing. Contactez-nous au 0158892736 ou via le formulaire de contact<a href=\"https:\/\/www.yateo.com\/?contact\" rel=\"nofollow\">\u00a0<strong>disponible ici<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec ses 4 Milliards de vid\u00e9os vues par jour et ses 693 millions d\u2019utilisateurs, Youtube est devenu une place de choix pour la diffusion de publicit\u00e9s au format vid\u00e9o. La plateforme propose d\u00e9sormais un nouveau format de campagne : Youtube Video Reach.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":4540,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00ab Youtube Video Reach \u00bb, petite r\u00e9volution de la publicit\u00e9 - Blog YATEO<\/title>\n<meta name=\"description\" content=\"Avec ses 4 Milliards de vid\u00e9os vues par jour et ses 693 millions d\u2019utilisateurs, Youtube est devenu une place de choix pour la diffusion de publicit\u00e9s au\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yateo.com\/blog\/youtube-video-reach-petite-revolution-de-la-publicite\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Youtube Video Reach \u00bb, petite r\u00e9volution de la publicit\u00e9 - Blog YATEO\" \/>\n<meta property=\"og:description\" content=\"Avec ses 4 Milliards de vid\u00e9os vues par jour et ses 693 millions d\u2019utilisateurs, Youtube est devenu une place de choix pour la diffusion de publicit\u00e9s au\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yateo.com\/blog\/youtube-video-reach-petite-revolution-de-la-publicite\" \/>\n<meta property=\"og:site_name\" content=\"Blog YATEO\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-07T12:50:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-05T07:44:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yves ATTIAS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yves ATTIAS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yateo.com\/blog\/youtube-video-reach-petite-revolution-de-la-publicite#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yateo.com\/blog\/youtube-video-reach-petite-revolution-de-la-publicite\"},\"author\":{\"name\":\"Yves ATTIAS\",\"@id\":\"https:\/\/www.yateo.com\/blog\/#\/schema\/person\/d282ac5d7f0ef452229cf2841f4ecd82\"},\"headline\":\"\u00ab Youtube Video Reach \u00bb, petite r\u00e9volution de la publicit\u00e9\",\"datePublished\":\"2020-03-07T12:50:08+00:00\",\"dateModified\":\"2021-07-05T07:44:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.yateo.com\/blog\/youtube-video-reach-petite-revolution-de-la-publicite\"},\"wordCount\":576,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.yateo.com\/blog\/youtube-video-reach-petite-revolution-de-la-publicite#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2019\/10\/4.jpg\",\"articleSection\":[\"SEA\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.yateo.com\/blog\/youtube-video-reach-petite-revolution-de-la-publicite#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yateo.com\/blog\/youtube-video-reach-petite-revolution-de-la-publicite\",\"url\":\"https:\/\/www.yateo.com\/blog\/youtube-video-reach-petite-revolution-de-la-publicite\",\"name\":\"\u00ab Youtube Video Reach \u00bb, petite r\u00e9volution de la publicit\u00e9 - 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