{"id":4601,"date":"2020-01-01T12:58:50","date_gmt":"2020-01-01T12:58:50","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=4601"},"modified":"2021-07-05T09:44:43","modified_gmt":"2021-07-05T07:44:43","slug":"le-nouvel-algorithme-de-google-bert-debarque-en-france","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/le-nouvel-algorithme-de-google-bert-debarque-en-france","title":{"rendered":"Le nouvel algorithme de Google: BERT, d\u00e9barque en France"},"content":{"rendered":"

C\u2019est l\u2019une des mises \u00e0 jour les plus importantes sur Google ces 5 derni\u00e8res ann\u00e9es\u00a0: <\/span>quelles sont les cons\u00e9quences de l\u2019arriv\u00e9e de l\u2019algorithme BERT<\/b>\u00a0? Si beaucoup le craignent, il faut savoir que ce changement vise avant tout \u00e0 <\/span>mieux r\u00e9pondre aux recherches des internautes<\/b>, sans r\u00e9ellement p\u00e9naliser les sites Internet. Explications:<\/span><\/p>\n

Un algorithme pour comprendre et analyser les requ\u00eates longues<\/span><\/h2>\n

En lan\u00e7ant son algorithme BERT, Google part d\u2019un postulat simple\u00a0: les internautes<\/span> utilisent des requ\u00eates g\u00e9n\u00e9ralement assez longues<\/b>, associant des <\/span>combinaisons de mots-cl\u00e9s <\/b>parfois complexes. Le but est donc de r\u00e9pondre de la mani\u00e8re la plus pertinente possible \u00e0 ces recherches en particulier, sans n\u00e9gliger le poids de certains mots qui \u00e9taient auparavant d\u00e9laiss\u00e9s.<\/span><\/p>\n

Note de l’agence : En effet, jusque-l\u00e0, Google <\/span>captait ce qu\u2019il consid\u00e9rait comme les mots-cl\u00e9s de la requ\u00eate<\/b> pour g\u00e9n\u00e9rer une liste de r\u00e9sultats, sans forc\u00e9ment se pr\u00e9occuper de termes plus faibles comme \u00ab\u00a0et\u00a0\u00bb, \u00ab\u00a0quand\u00a0\u00bb, \u00ab\u00a0de\u00a0\u00bb, \u00ab\u00a0pour\u00a0\u00bb, etc.\u00a0<\/span><\/p><\/blockquote>\n

BERT fonctionne comme un <\/span>r\u00e9seau de neurones permettant de comprendre le langage naturel<\/b>. Il prend en compte tous les mots de liaison pour traiter les requ\u00eates plus pr\u00e9cis\u00e9ment, au-del\u00e0 des mots-cl\u00e9s qu\u2019elles contiennent.<\/span><\/p>\n

Une \u00e9tape d\u00e9cisive pour la transition vers la recherche vocale<\/span><\/h2>\n

En comprenant mieux les <\/span>liens entre tous les termes de la requ\u00eate<\/b>, Google devient un moteur de recherche fonctionnant davantage sur le mode de la conversation. L\u2019algorithme BERT, qui pourrait <\/span>toucher environ 10 % des recherches<\/b> selon Vincent Courson (employ\u00e9 \u00e0 Google Dublin), permettra de mieux traiter les contextes des requ\u00eates, toujours dans l\u2019optique d\u2019affiner les r\u00e9sultats.<\/span><\/p>\n

\"google<\/a>Incontestablement, ce choix de <\/span>mettre l\u2019accent sur les mots de liaison<\/b> montre que Google se pr\u00e9pare \u00e0 l\u2019essor de la recherche vocale<\/a><\/strong>, qui ne cesse de progresser. Avec le d\u00e9veloppement des enceintes intelligentes comme Google Home, de plus en plus de requ\u00eates sont formul\u00e9es \u00e0 l\u2019oral, et cette proportion devrait continuer \u00e0 augmenter ces prochaines ann\u00e9es.<\/span><\/p>\n

Malgr\u00e9 tout, les experts SEO et autres agences de r\u00e9f\u00e9rencement naturel<\/a><\/strong>\u00a0ne devraient pas craindre ce nouvel algorithme\u00a0: il n\u2019ambitionne pas de p\u00e9naliser des pages. Toutefois, les strat\u00e9gies de r\u00e9f\u00e9rencement actuelles doivent <\/span>prendre en compte le d\u00e9veloppement des recherches vocales<\/b>, car il s\u2019agit d\u2019un tournant d\u00e9cisif qui va se confirmer \u00e0 court terme.<\/span><\/p>\n

Si vous souhaitez avoir un accompagnement strat\u00e9gique sur mesure pour vos campagnes de r\u00e9f\u00e9rencement, avec une r\u00e9mun\u00e9ration \u00e0 la performance, n\u2019h\u00e9sitez pas \u00e0\u00a0contacter nos \u00e9quipes<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u2019est l\u2019une des mises \u00e0 jour les plus importantes sur Google ces 5 derni\u00e8res ann\u00e9es\u00a0: quelles sont les cons\u00e9quences de l\u2019arriv\u00e9e de l\u2019algorithme BERT\u00a0? Si beaucoup le craignent, il faut savoir que ce changement vise avant tout \u00e0 mieux r\u00e9pondre aux recherches des internautes, sans r\u00e9ellement p\u00e9naliser les sites Internet. Explications:<\/p>\n","protected":false},"author":4,"featured_media":4606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement_naturel","has-featured-image"],"acf":[],"yoast_head":"\nLe nouvel algorithme de Google: BERT, d\u00e9barque en France - Blog YATEO<\/title>\n<meta name=\"description\" content=\"C\u2019est l\u2019une des mises \u00e0 jour les plus importantes sur Google ces 5 derni\u00e8res ann\u00e9es\u00a0: quelles sont les cons\u00e9quences de l\u2019arriv\u00e9e de l\u2019algorithme BERT\u00a0? 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