{"id":5452,"date":"2021-03-25T14:15:35","date_gmt":"2021-03-25T13:15:35","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=5452"},"modified":"2026-02-12T14:52:50","modified_gmt":"2026-02-12T13:52:50","slug":"keyword-mapping","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/keyword-mapping","title":{"rendered":"Qu\u2019est-ce que le mappage de mots-cl\u00e9s et \u00e0 quoi \u00e7a sert ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Le <\/span><b><i>keyword mapping<\/i><\/b><span style=\"font-weight: 400;\">, ou <\/span><b>mappage de mots-cl\u00e9s<\/b><span style=\"font-weight: 400;\">, est une m\u00e9thodologie de travail en <a href=\"https:\/\/www.yateo.com\/agencedereferencement.html\">SEO<\/a> qui consiste \u00e0 cartographier l\u2019ensemble des requ\u00eates inh\u00e9rentes \u00e0 votre domaine d\u2019activit\u00e9s et \u00e0 rattacher chaque mot-cl\u00e9 \u00e0 une page sp\u00e9cifique de votre arborescence. <\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00e9alablement \u00e0 la cartographie de chacun de vos mots-cl\u00e9s, il est donc imp\u00e9ratif de proc\u00e9der \u00e0 une \u00e9tude approfondie des termes et des expressions qui r\u00e9gissent votre secteur d\u2019activit\u00e9s. Cela revient \u00e0 identifier l\u2019ensemble des requ\u00eates, qu\u2019elles soient navigationnelles, informatives ou transactionnelles, susceptibles d\u2019\u00eatre tap\u00e9es par vos prospects potentiels pour vous trouver sur Internet. Vous utiliserez pour cela vos m\u00e9ninges dans un premier temps (brainstorming), Google Suggest ou ses suggestions de PAA (People Also Asked), ainsi que des outils d\u2019analyse s\u00e9mantique tels que Semrush, Ranxplorer ou d\u2019autres, en vue de compl\u00e9ter votre recherche de mots-cl\u00e9s initiale.<\/span><\/p>\n<p><b>Le keyword mapping se base essentiellement sur l\u2019intention de recherche des internautes<\/b><span style=\"font-weight: 400;\">. En proc\u00e9dant ainsi, vous vous donnez ainsi l\u2019opportunit\u00e9 de n\u2019en rater aucune et, surtout, d\u2019assurer une visibilit\u00e9 optimale de votre site dans les moteurs de recherche d\u00e8s lors que vous aurez anticip\u00e9, dans l\u2019architecture et dans vos contenus, le ciblage de l\u2019ensemble des requ\u00eates dites strat\u00e9giques. De m\u00eame, vous leur aurez pr\u00e9vu un emplacement d\u00e9di\u00e9.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Quels sont les avantages du keyword mapping ?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5567\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2021\/03\/miniature-9.png\" alt=\"keyword mapping\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2021\/03\/miniature-9.png 960w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2021\/03\/miniature-9-300x225.png 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2021\/03\/miniature-9-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Quoiqu\u2019il s\u2019agisse d\u2019un travail chronophage, l\u2019un des premiers atouts du mappage de mots-cl\u00e9s, c\u2019est \u00e9videmment de vous fournir une liste de termes exhaustive, qui vous permettra d\u2019optimiser vos chances d\u2019appara\u00eetre l\u00e0 o\u00f9 se trouvent vos internautes, \u00e9tant donn\u00e9 que vous aurez pris soin d\u2019associer chaque mot-cl\u00e9 de votre roadmap \u00e0 une page sp\u00e9cifique dans l\u2019arborescence de votre site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce premier point nous am\u00e8ne au second avantage : le keyword mapping de mots-cl\u00e9s permet d\u2019<\/span><b>\u00e9viter les cas assez fr\u00e9quents de cannibalisation<\/b><span style=\"font-weight: 400;\">. Bien que la cannibalisation de mots-cl\u00e9s tourne parfois \u00e0 notre avantage, le plus souvent, elle repr\u00e9sente un \u00e9cueil puisqu\u2019elle va mettre deux pages d\u2019un m\u00eame site en concurrence sur un m\u00eame mot-cl\u00e9 \u00e9tant donn\u00e9 qu\u2019elles sont toutes les deux optimis\u00e9es pour ce dernier. R\u00e9sultat : Google positionne 2 pages de votre site sur une expression cible mais il les positionne moins bien dans ses pages de r\u00e9sultats que s\u2019il n\u2019y avait eu qu\u2019une seule page optimis\u00e9e pour cette expression. Or, en SEO, on cherche \u00e0 tout prix \u00e0 \u00e9viter de g\u00e9n\u00e9rer des pages zombies qui desserviront le classement d\u2019un site dans son ensemble.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enfin, la cartographie de mots-cl\u00e9s permet de favoriser et de prioriser le positionnement des pages d\u2019un site Internet en se basant sur les indicateurs de performance tels que le volume de recherches mensuelles (l\u2019int\u00e9r\u00eat du mot-cl\u00e9), la concurrence SEO (la faisabilit\u00e9), etc. Cette analyse lexicale permet \u00e9galement de d\u00e9tecter de nouvelles opportunit\u00e9s de mots-cl\u00e9s auxquels vous n\u2019auriez pas n\u00e9cessairement pens\u00e9.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le keyword mapping, ou mappage de mots-cl\u00e9s, est une m\u00e9thodologie de travail en SEO qui consiste \u00e0 cartographier l\u2019ensemble des requ\u00eates inh\u00e9rentes \u00e0 votre domaine d\u2019activit\u00e9s et \u00e0 rattacher chaque mot-cl\u00e9 \u00e0 une page sp\u00e9cifique de votre arborescence.<\/p>\n","protected":false},"author":4,"featured_media":5568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement_naturel","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword mapping : tout savoir sur le mappage de mots-cl\u00e9s<\/title>\n<meta name=\"description\" content=\"En savoir plus sur cette technique de planification et r\u00e9partition de mots-cl\u00e9s par page pour assurer une meilleure 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