{"id":5462,"date":"2021-03-15T17:15:53","date_gmt":"2021-03-15T16:15:53","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=5462"},"modified":"2021-07-05T09:44:41","modified_gmt":"2021-07-05T07:44:41","slug":"site-ymyl-your-money-your-life","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/site-ymyl-your-money-your-life","title":{"rendered":"Qu\u2019est-ce que le YMYL et quels sont ses enjeux en mati\u00e8re de SEO ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Acronyme de <\/span><b>Your Money Your Life<\/b><span style=\"font-weight: 400;\">, le terme <\/span><b>YMYL<\/b><span style=\"font-weight: 400;\"> d\u00e9signe un <\/span><b>type de contenu ou page qui risque d\u2019avoir une incidence directe sur la vie des internautes<\/b><span style=\"font-weight: 400;\">. Autrement dit, depuis 2018, d\u00e8s lors que ce concept a int\u00e9gr\u00e9 l\u2019algorithme de Google,<\/span><\/p>\n<p><!--more--><br \/>\n<span style=\"font-weight: 400;\"> il est demand\u00e9 aux Quality Raters de porter une attention toute particuli\u00e8re aux contenus qui peuvent avoir un impact sur le bonheur, la sant\u00e9, la stabilit\u00e9 financi\u00e8re ou la s\u00e9curit\u00e9 des utilisateurs de son moteur de recherche. <\/span><b>La notion de page YMYL est indissociable de <\/b><a href=\"https:\/\/www.yateo.com\/blog\/google-eat\"><b>Google E-A-T<\/b><\/a><b> ou de la Google Medic Update<\/b><span style=\"font-weight: 400;\">, ces trois concepts \u00e9tant intrins\u00e8quement li\u00e9s par le principe de l\u00e9gitimit\u00e9 et de cr\u00e9dibilit\u00e9 qu\u2019accorde Google \u00e0 un site ou un contenu web, d\u2019autant plus sur les th\u00e9matiques pouvant influencer le quotidien des internautes et repr\u00e9sentant un enjeu important, \u00e0 l\u2019image des pages traitant des questions financi\u00e8res, m\u00e9dicales, juridiques, \u00e9conomiques, officielles\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Quelques exemples de pages \u201cYour Money or Your Life\u201d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Voici quelques exemples de pages YMYL :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nouvelles et actualit\u00e9s<\/b><span style=\"font-weight: 400;\"> : informations sur des sujets importants tels que les \u00e9v\u00e9nements internationaux, les affaires, la politique, la science, etc. ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Civisme, gouvernement et droit<\/b><span style=\"font-weight: 400;\"> : informations importantes pour le maintien d&rsquo;une citoyennet\u00e9 inform\u00e9e, sur le vote, les organismes gouvernementaux, les institutions publiques, les services sociaux et les questions juridiques (par exemple, le divorce, la garde partag\u00e9e, l\u2019adoption, la r\u00e9daction d&rsquo;un testament&#8230;) ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopping<\/b><span style=\"font-weight: 400;\"> : informations ou services li\u00e9s \u00e0 la recherche ou \u00e0 l&rsquo;achat de biens ou de services, en particulier des pages web qui permettent aux gens de faire des achats en ligne ;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vous pouvez obtenir la liste compl\u00e8te des sujets YMYL concern\u00e9s en vous rendant sur les <\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/fr\/\/searchqualityevaluatorguidelines.pdf\"><span style=\"font-weight: 400;\">guidelines d\u00e9di\u00e9s aux Quality Raters<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Le SEO \u00e0 l\u2019heure de Google E-A-T pour les sites YMYL<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le YMYL nourrit de nouvelles exigences en mati\u00e8re de r\u00e9daction de contenu, et pas seulement en termes de qualit\u00e9 \u00e9ditoriale. C\u2019est Google lui-m\u00eame qui le dit dans ses nouvelles consignes aux quality raters\u2026 Il utilise pour ce type de contenus des grilles d\u2019\u00e9valuations bas\u00e9es sur un niveau plus \u00e9lev\u00e9 que les contenus dits standards. Il faut donc que votre contenu soit irr\u00e9prochable et qu\u2019il soit Google-EAT friendly pour esp\u00e9rer passer entre les mailles du filet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parmi les crit\u00e8res de pertinence \u00e0 remplir, votre contenu doit \u00eatre \u00e0 jour, impartial, exhaustif\u2026 Bref, votre contenu doit devenir LA r\u00e9f\u00e9rence \u00e0 suivre. Dans le cas inverse, votre positionnement risque de chuter drastiquement comme \u00e7a a pu \u00eatre le cas d\u2019un grand nombre de sites jug\u00e9s s\u00e9v\u00e8rement par le moteur de recherche, y compris lorsque les motifs d\u2019incrimination ne semblaient pas si \u00e9vidents. Si l\u2019on se fie aux Quality Raters Guidelines, pour qu\u2019une page YMYL soit optimis\u00e9e pour Google E-A-T, elle devra d\u00e8s lors :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre de qualit\u00e9,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9pondre aux attentes des internautes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bien \u00e9videmment, votre site \u00e9tant \u00e9valu\u00e9 par des humains, cette notion reste subjective et sujette \u00e0 de multiples interpr\u00e9tations. C\u2019est d\u2019ailleurs pour cette raison qu\u2019un certain nombre de sites se sont vus r\u00e9habiliter quelques jours, voire quelques semaines plus tard apr\u00e8s avoir \u00e9t\u00e9 impact\u00e9s n\u00e9gativement par la mise \u00e0 jour dans un premier temps. Veillez donc bien \u00e0 respecter les consignes de l\u2019algorithme en vous basant sur les nouvelles exigences apport\u00e9es par Google E-A-T. En outre, restez vigilant et prenez le temps de surveiller r\u00e9guli\u00e8rement votre positionnement pour \u00eatre s\u00fbr de ne pas passer \u00e0 c\u00f4t\u00e9 d\u2019une chute brutale de positions et, par cons\u00e9quent, une baisse d\u2019audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acronyme de Your Money Your Life, le terme YMYL d\u00e9signe un type de contenu ou page qui risque d\u2019avoir une incidence directe sur la vie des internautes. Autrement dit, depuis 2018, d\u00e8s lors que ce concept a int\u00e9gr\u00e9 l\u2019algorithme de Google,<\/p>\n","protected":false},"author":4,"featured_media":5582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement_naturel","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YMYL : c\u2019est quoi un contenu Your Money Your Life ? | YATEO<\/title>\n<meta name=\"description\" content=\"Connaissez-vous le YMYL, ce terme popularis\u00e9 par la mise \u00e0 jour Google Medic Update qui affecte les sites dans certaines th\u00e9matiques...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yateo.com\/blog\/site-ymyl-your-money-your-life\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YMYL : c\u2019est quoi un contenu Your Money Your Life ? 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