{"id":869,"date":"2018-03-15T16:12:33","date_gmt":"2018-03-15T16:12:33","guid":{"rendered":"https:\/\/www.yateo.com\/blog\/?p=869"},"modified":"2021-07-05T09:44:46","modified_gmt":"2021-07-05T07:44:46","slug":"snapchat-ads-capter-plus-jeunes","status":"publish","type":"post","link":"https:\/\/www.yateo.com\/blog\/snapchat-ads-capter-plus-jeunes","title":{"rendered":"Snapchat Ads : ou comment capter les plus jeunes ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Certains annonceurs ignorent encore quelle plateforme de communication utiliser et comment pour faire de l&rsquo;acquisition client tout en restant dans l&rsquo;\u00e8re du temps et en ad\u00e9quation avec la cible vis\u00e9e. Cr\u00e9\u00e9 en 2011, Snapchat\u00a0fait fureur aupr\u00e8s des plus jeunes,\u00a0<\/span><b>la tranche d\u2019\u00e2ge des utilisateurs des 13-34 ans s\u2019\u00e9l\u00e8ve \u00e0 85%.<\/b><span style=\"font-weight: 400;\">\u00a0Le g\u00e9ant mobile offre aux annonceurs la possibilit\u00e9 de promouvoir leurs publicit\u00e9s sur son application gratuite de partage de photos et de vid\u00e9os sous un aspect diff\u00e9rent.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Aujourd\u2019hui, les marques ont bien compris qu\u2019elle doivent s\u2019adapter \u00e0 leur lectorat un peu paresseux qui se lasse de plus en plus vite de tout et qui n\u2019a ni le temps ni l\u2019envie de parcourir de longs articles. Celui-ci recherche de la synth\u00e8se, des mots-cl\u00e9 qui ont du sens pour lui, il souhaite obtenir une information accessible qu\u2019il comprenne en un temps record. <\/span><\/p>\n<h2><b>Comment fonctionne Snapchat ?<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tout d&rsquo;abord, rappelons que le principe de Snapchat r\u00e9side dans son <\/span><b>caract\u00e8re \u00e9ph\u00e9m\u00e8re<\/b><span style=\"font-weight: 400;\"> o\u00f9 aucune trace de votre passage ne reste. Le choix d\u2019un <\/span><b>fant\u00f4me en guise de logo<\/b><span style=\"font-weight: 400;\"> n\u2019est donc pas un hasard.<\/span><\/p>\n<div id=\"attachment_919\" style=\"width: 220px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/snap-1-1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-919\" class=\"wp-image-919 size-full\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/snap-1-1.png\" alt=\"Snapchat ghost logo ic\u00f4ne\" width=\"210\" height=\"208\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/snap-1-1.png 210w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/snap-1-1-150x150.png 150w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/snap-1-1-100x100.png 100w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/a><p id=\"caption-attachment-919\" class=\"wp-caption-text\">Snapchat ghost<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Snapchat s\u2019utilise assez facilement. Cependant, <\/span><b>certaines options restent cach\u00e9es de ses utilisateurs<\/b><span style=\"font-weight: 400;\">, c\u2019est pourquoi nous devons \u00ab explorer \u00bb l\u2019application pour les d\u00e9couvrir comme dans une chasse aux tr\u00e9sors ou une partie de cache-cache. Le r\u00f4le du petit fant\u00f4me prend une fois de plus tout son sens.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pour ceux qui ne seraient pas encore au courant de la mani\u00e8re dont fonctionne Snapchat, un petit r\u00e9cap\u2019 pour que vous y voyiez un peu plus clair.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Premi\u00e8rement,<b> t\u00e9l\u00e9chargez gratuitement\u00a0<\/b>l\u2019application mobile<span style=\"font-weight: 400;\">\u00a0(Cela tombe sous le sens !).<\/span><\/li>\n<li style=\"font-weight: 400;\">Deuxi\u00e8mement,<b> inscrivez-vous<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Troisi\u00e8mement, si vous le souhaitez, <\/span><b>cr\u00e9ez-vous un avatar <\/b><span style=\"font-weight: 400;\">personnalis\u00e9, plus commun\u00e9ment appel\u00e9\u00a0<\/span><b><b>\u00ab\u00a0bitmoji\u00a0<\/b><\/b><b>\u00bb<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enfin, dans le <\/span>menu principal<span style=\"font-weight: 400;\">, vous pouvez <\/span><b style=\"font-weight: 400;\">vous prendre en photo et photographier votre environnement<\/b>\u00a0avec<b style=\"font-weight: 400;\">\u00a0diff\u00e9rents filtres<\/b><span style=\"font-weight: 400;\"> qui apporteront une pointe d&rsquo;originalit\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\">En \u00ab swipant \u00bb vers la gauche<span style=\"font-weight: 400;\">, vous\u00a8pouvez visionner les <\/span><b>stories<\/b><span style=\"font-weight: 400;\"> (moments de la journ\u00e9e qui durent seulement 24h)<\/span><b> de vos proches<\/b><span style=\"font-weight: 400;\"> (coll\u00e8gues, amis et famille).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vous pouvez \u00e9galement <\/span><b>publier une story personnelle<\/b><span style=\"font-weight: 400;\"> de votre journ\u00e9e qui sera <\/span><b>visible aux yeux de tous<\/b><span style=\"font-weight: 400;\"> ou <\/span><b>envoyer des photos \/ vid\u00e9os <\/b><span style=\"font-weight: 400;\">\u00e0 vos proches <\/span><b>en priv\u00e9.<\/b><\/li>\n<li style=\"font-weight: 400;\">D&rsquo;une part, en \u00ab swipant \u00bb vers la droite<span style=\"font-weight: 400;\">, vous pouvez\u00a0<strong>v<\/strong><\/span><b>oir les stories des personnalit\u00e9s publiques ou cha\u00eenes populaires auxquelles vous \u00eates abonn\u00e9<\/b> sur snapchat. Parmi vos abonnements, l\u2019application vous propose <b>d\u2019autres abonnements<\/b> dont le contenu serait <b>susceptible de vous int\u00e9resser<\/b>.<\/li>\n<\/ul>\n<div id=\"attachment_873\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Celebrities-on-Snapchat.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-873\" class=\"size-medium wp-image-873\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Celebrities-on-Snapchat-300x196.jpg\" alt=\"Abonnements personnes publiques c\u00e9l\u00e9brit\u00e9s story\" width=\"300\" height=\"196\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Celebrities-on-Snapchat-300x196.jpg 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Celebrities-on-Snapchat.jpg 761w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-873\" class=\"wp-caption-text\">Abonnements personnalit\u00e9s publiques<\/p><\/div>\n<p>D&rsquo;autre part, vous pouvez <strong>l<\/strong><b>ire la presse via des m\u00e9dias tr\u00e8s vari\u00e9s <\/b><span style=\"font-weight: 400;\">(Vice, LeMonde, l\u2019Express etc.).<\/span><\/p>\n<h1><\/h1>\n<h1><\/h1>\n<h1><\/h1>\n<h1><\/h1>\n<h1><\/h1>\n<h1><\/h1>\n<h1><\/h1>\n<h2><b>Quelle est la valeur ajout\u00e9e de Snapchat Ads pour les annonceurs ?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Les marques b\u00e9n\u00e9ficient d\u2019une <\/span><b>visibilit\u00e9 suppl\u00e9mentaire<\/b><span style=\"font-weight: 400;\"> en termes de publicit\u00e9 <\/span><b>aupr\u00e8s de leur<\/b> <b>march\u00e9 cible<\/b><span style=\"font-weight: 400;\">. De fait, elles parviennent \u00e9galement \u00e0 <\/span><b>\u00e9tendre leur champ d\u2019action<\/b><span style=\"font-weight: 400;\"> aupr\u00e8s d\u2019une <\/span><b>nouvelle cible<\/b> <b>davantage ax\u00e9e sur le digital.<\/b>\u00a0<span style=\"font-weight: 400;\">71% des utilisateurs de Snapchat ont moins de 25 ans et 65% sont des femmes. De plus, <\/span><span style=\"font-weight: 400;\">les utilisateurs du r\u00e9seau y passent en moyenne 35 \u00e0 30 minutes par jour et un quart d\u2019entre eux alimentent leur story tous les jours.\u00a0 Voici u<\/span><span style=\"font-weight: 400;\">ne r\u00e9elle <\/span><b>opportunit\u00e9 de rajeunissement du lectorat pour les diff\u00e9rentes r\u00e9dactions.<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comme\u00a0<a href=\"https:\/\/www.yateo.com\/blog\/audiences-facebook-ads-campagne-rentable#more-765\">Facebook ads<\/a>\u00a0ou <a href=\"https:\/\/www.yateo.com\/blog\/whatsapp-souvre-a-la-publicite\">WhattApps ads<\/a>, annoncer sur Snapchat Ads\u00a0est g\u00e9n\u00e9ralement quelque chose de <\/span><b>tr\u00e8s rentable<\/b> <b>pour les annonceurs<\/b><span style=\"font-weight: 400;\">. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Les messages des marques sont \u00e9ditorialis\u00e9s dans des <\/span><b>formats \u00e0 la pointe de l\u2019innovation sur mobile et vid\u00e9o.<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On peut consid\u00e9rer que Snapchat est une <\/span><b>nouvelle version du courrier des lecteurs<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ses <\/span><b>audiences<\/b><span style=\"font-weight: 400;\"> sont <\/span><b>massives.<\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">A titre d\u2019exemple, pour <\/span>Melty : Snapchat leur donne des insights de certains m\u00e9dias am\u00e9ricains. <span style=\"font-weight: 400;\">Les entreprises peuvent <\/span><\/b><strong>am\u00e9liorer leur exp\u00e9rience client<\/strong>, en valorisant le client pour mieux le comprendre et ainsi <strong>favoriser sa fid\u00e9lit\u00e9. <\/strong><\/li>\n<li><b><span style=\"font-weight: 400;\">Chaque jour, ce sont <\/span>166 millions de personnes qui utilisent Snapchat.<\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">Ce r\u00e9seau social est beaucoup <\/span>plus segment\u00e9 et cibl\u00e9 <\/b>qu&rsquo;un autre.<b><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/b><\/li>\n<li>Des publications de<b> contenu court, ludique et temporaire<\/b> qui savent<b> tenir en haleine les utilisateurs.<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b style=\"font-family: Raleway, sans-serif; font-size: 1.6em; letter-spacing: 1px; text-transform: uppercase;\">Quel format de Publicit\u00e9 vous correspond<\/b><b style=\"font-family: Raleway, sans-serif; font-size: 1.6em; letter-spacing: 1px; text-transform: uppercase;\"> ?<\/b><\/h2>\n<h3><b>1. \u00a0Objectif \u201cENGAGEMENT\u201d : Discover : l\u2019actualit\u00e9 autrement<\/b><\/h3>\n<div id=\"attachment_874\" style=\"width: 417px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/2015.02.03-Mini-FA-L1-Snapchat-Tries-Its-Hand-at-Media-Business-with-the-Launch-of-Discover-DA1-300x171.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-874\" class=\"wp-image-874 \" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/2015.02.03-Mini-FA-L1-Snapchat-Tries-Its-Hand-at-Media-Business-with-the-Launch-of-Discover-DA1-300x171.png\" alt=\"Snapchat Discover m\u00e9dias\" width=\"407\" height=\"232\" \/><\/a><p id=\"caption-attachment-874\" class=\"wp-caption-text\">Snapchat Discover presse m\u00e9dias<\/p><\/div>\n<h3><b>Snapchat en quelques chiffres :<\/b><\/h3>\n<blockquote>\n<ul>\n<li>En quelques jours de commercialisation de Discover, 15 campagnes r\u00e9parties sur 7 annonceurs ont \u00e9t\u00e9 vendues &amp; Snapchat autorise une insertion maximum 4 publicit\u00e9s\u00a0\u00a0dans une \u00e9dition \u201d<\/li>\n<li>Certaines marques sont pr\u00eates \u00e0 d\u00e9bourser jusqu\u2019\u00e0 750 000$ US par jour pour une publicit\u00e9 qui dispara\u00eet apr\u00e8s seulement 24h !<\/li>\n<\/ul>\n<\/blockquote>\n<p><b>La cha\u00eene <\/b><b>Discover<\/b> <span style=\"font-weight: 400;\">est une <\/span><b>sorte de \u201ckiosque des temps modernes\u201d, un service de diffusion de vid\u00e9os pour les m\u00e9dias. <\/b><span style=\"font-weight: 400;\">Elle <\/span>sort de l\u2019ordinaire<span style=\"font-weight: 400;\"> par le contenu multim\u00e9dia qu\u2019elle propose et la <\/span><b>version \u00e9lectronique 2.0<\/b><span style=\"font-weight: 400;\"> de la lecture des <\/span><b>magazines <\/b>dits<b> \u201cde nouvelle g\u00e9n\u00e9ration\u201d.<\/b><\/p>\n<p>Snapchat Discover <b>veut se d\u00e9marquer<\/b><span style=\"font-weight: 400;\"> compl\u00e8tement. Son<\/span><span style=\"font-weight: 400;\">\u00a0contenu m\u00e9dia ne prend\u00a0<\/span><b>pas la forme d\u2019articles conventionnels<\/b><span style=\"font-weight: 400;\"> que l\u2019on a l\u2019habitude de lire.<\/span>\u00a0En effet,\u00a0ces derniers seront <b>brefs<\/b> et <b>dynamis\u00e9s par des musiques<\/b> au go\u00fbt du jour (pop-\u00e9lectro) ainsi que <b>des animations attractives<\/b>\u00a0qui inviteront davantage \u00e0 la lecture.<\/p>\n<p><span style=\"font-weight: 400;\">Discover a pris un<\/span><b> essor consid\u00e9rable <\/b><span style=\"font-weight: 400;\">et a attir\u00e9 de nombreuses marques telles que <\/span><a href=\"https:\/\/www.numerama.com\/business\/271763-vogue-lexpress-mtv-society-quatre-nouveaux-medias-debarquent-sur-snapchat-discover.html\" rel=\"nofollow\"><b>Vogue, l\u2019Express, Society ou encore la MTV<\/b><\/a><span style=\"font-weight: 400;\"> qui se sont ajout\u00e9es parmi les autres partenaires m\u00e9dias.<\/span><\/p>\n<h3><b>2. \u00a0\u00a0<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><b>Objectif \u201cop\u00e9 commerciales\u201d<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><b>Les filtres sponsoris\u00e9s<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ils repr\u00e9sentent un <\/span><b>avantage ludique<\/b><span style=\"font-weight: 400;\"> pour l\u2019utilisateur car ils font appara\u00eetre des <\/span><b>\u00e9l\u00e9ments graphiques<\/b><span style=\"font-weight: 400;\"> divers et vari\u00e9s (couronne, serre-t\u00eate fleur, oreilles de chien, stickers et selfie 3D etc.) qui se meuvent parfaitement aux traits de notre visage. Un moyen <\/span><b>d\u2019apporter une r\u00e9alit\u00e9 augment\u00e9e<\/b><span style=\"font-weight: 400;\">\u00a0et <strong>un<\/strong><\/span><b>e proximit\u00e9 avec l\u2019utilisateur.<\/b><\/p>\n<div id=\"attachment_876\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/the-walking-dead-season-8-promo-1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-876\" class=\"size-medium wp-image-876\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/the-walking-dead-season-8-promo-1-300x177.jpg\" alt=\"Promotion saison 8 &quot;The Walking Dead&quot; filtre sponsoris\u00e9 op\u00e9ration commerciale\" width=\"300\" height=\"177\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/the-walking-dead-season-8-promo-1-300x177.jpg 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/the-walking-dead-season-8-promo-1-768x453.jpg 768w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/the-walking-dead-season-8-promo-1.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-876\" class=\"wp-caption-text\">Promotion saison 8 \u00ab\u00a0The Walking Dead\u00a0\u00bb<\/p><\/div>\n<p><span style=\"font-weight: 400;\">R\u00e9cemment,<\/span><b> OCS series <\/b><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">bouquet de cha\u00eenes de t\u00e9l\u00e9vision fran\u00e7aise consacr\u00e9es aux s\u00e9ries et au cin\u00e9ma)<\/span><b> a lanc\u00e9 un nouveau filtre Snapchat \u00e0 l\u2019occasion de la sortie de la suite de la saison 8 de \u201cThe Walking Dead\u201d le 25 f\u00e9vrier dernier.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pour l\u2019obtenir, Il vous suffit de <\/span><b>scanner <\/b><span style=\"font-weight: 400;\">sur le lien suivant :<\/span><\/p>\n<p><a href=\"https:\/\/www.bibamagazine.fr\/insolite\/fallait-le-savoir\/the-walking-dead-un-filtre-snapchat-a-activer-74935\/(page)\/1\" rel=\"nofollow\"><span style=\"font-weight: 400;\">https:\/\/www.bibamagazine.fr\/insolite\/fallait-le-savoir\/the-walking-dead-un-filtre-snapchat-a-activer-74935\/(page)\/1<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>le code<\/b><span style=\"font-weight: 400;\"> \u00e0 l\u2019aide de votre smartphone <\/span><b>pour l\u2019activer <\/b><span style=\"font-weight: 400;\">et il s\u2019ajoutera instantan\u00e9ment \u00e0 vos filtres.<\/span><\/p>\n<div id=\"attachment_899\" style=\"width: 230px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_20180314-170744.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-899\" class=\"wp-image-899\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_20180314-170744-146x300.png\" alt=\"Filtre sponsoris\u00e9 Snapchat zombie the walking dead\" width=\"220\" height=\"452\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_20180314-170744-146x300.png 146w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_20180314-170744-498x1024.png 498w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_20180314-170744-768x1579.png 768w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_20180314-170744-747x1536.png 747w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_20180314-170744-996x2048.png 996w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_20180314-170744-1200x2467.png 1200w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_20180314-170744.png 1440w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a><p id=\"caption-attachment-899\" class=\"wp-caption-text\">Filtre sponsoris\u00e9 Snapchat \u00ab\u00a0The Walking Dead\u00a0\u00bb zombie<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Ensuite, \u00e0 vous de jouer pour <\/span><b>partager votre zombie\u00a0<\/b><span style=\"font-weight: 400;\">\u00e0 votre entourage !<\/span><\/p>\n<p><b>Une strat\u00e9gie de communication tr\u00e8s innovante <\/b><span style=\"font-weight: 400;\">se voulant \u00e0 la fois <\/span><b>originale<\/b><span style=\"font-weight: 400;\"> et <\/span><b>impactante <\/b><span style=\"font-weight: 400;\">aupr\u00e8s des aficionados de la s\u00e9rie<\/span><span style=\"font-weight: 400;\">\u00a0qui se languissent de voir sortir la suite. En effet, m\u00eame si c\u2019est une v\u00e9ritable torture pour eux,<\/span><span style=\"font-weight: 400;\">\u00a0ils peuvent se contenter de ce\u00a0<\/span><b>divertissement <\/b><span style=\"font-weight: 400;\">qui propose ce filtre<\/span>\u00a0pour prendre leur mal en patience<span style=\"font-weight: 400;\">. <\/span>OCS series<span style=\"font-weight: 400;\"> va s\u00fbrement <\/span><b>marquer les esprits<\/b><span style=\"font-weight: 400;\"> car personne ne pourra passer \u00e0 c\u00f4t\u00e9 de la date de sortie gr\u00e2ce \u00e0 ce <\/span><b>coup de pub\u2019 de g\u00e9nie<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Concernant la<\/span><b> promotion de films<\/b><span style=\"font-weight: 400;\">, nous retrouvons \u00e9galement celle des <\/span><a href=\"http:\/\/www.influenth.com\/tuches-debarquent-snapchat\/\" rel=\"nofollow\"><b>Tuche 3<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">Un <\/span>filtre a \u00e9t\u00e9<b>\u00a0sp\u00e9cialement con\u00e7u pour la sortie du film au cin\u00e9ma <\/b><span style=\"font-weight: 400;\">et met en sc\u00e8ne un<\/span> cadre officiel de photo pr\u00e9sidentielle<span style=\"font-weight: 400;\">, le th\u00e8me de ce troisi\u00e8me opus.<\/span><\/p>\n<div id=\"attachment_877\" style=\"width: 415px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-01-31-\u00e0-15.40.58.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-877\" class=\" wp-image-877\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-01-31-\u00e0-15.40.58-300x165.png\" alt=\"Promotion sortie du film &quot;Les Tuche 3&quot; filtre sponsoris\u00e9 cadre officiel pr\u00e9sidentiel \" width=\"405\" height=\"223\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-01-31-\u00e0-15.40.58-300x165.png 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-01-31-\u00e0-15.40.58.png 747w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/a><p id=\"caption-attachment-877\" class=\"wp-caption-text\">Promotion sortie du film \u00ab\u00a0Les Tuche 3\u00a0\u00bb<\/p><\/div>\n<div id=\"attachment_1000\" style=\"width: 277px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Image-1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1000\" class=\"wp-image-1000 \" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Image-1-169x300.jpg\" alt=\"Filtre sponsoris\u00e9 Pizza Five Paris\" width=\"267\" height=\"474\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Image-1-169x300.jpg 169w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Image-1-576x1024.jpg 576w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/Image-1.jpg 750w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/a><p id=\"caption-attachment-1000\" class=\"wp-caption-text\">Filtre sponsoris\u00e9 Pizza Five Paris<\/p><\/div>\n<p>En outre, la marque <strong>Pizza Five<\/strong> s&rsquo;est \u00e9galement prise au jeu du filtre sponsoris\u00e9. Plus r\u00e9cemment, un filtre a \u00e9t\u00e9 r\u00e9alis\u00e9 le week-end dernier pour f\u00eater l\u2019\u00e9v\u00e9nement Irlandais de la\u00a0Saint-Patrick.<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><b>Les Snap Ads<\/b><\/h4>\n<h3><\/h3>\n<p><div id=\"attachment_898\" style=\"width: 414px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_ads-default-1280.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-898\" class=\" wp-image-898\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_ads-default-1280-300x147.jpg\" alt=\"Snap Ads\" width=\"404\" height=\"198\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_ads-default-1280-300x147.jpg 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_ads-default-1280-1024x503.jpg 1024w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_ads-default-1280-768x377.jpg 768w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_ads-default-1280-1200x590.jpg 1200w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_ads-default-1280.jpg 1280w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><\/a><p id=\"caption-attachment-898\" class=\"wp-caption-text\">Snap Ads Coca Cola So Good<\/p><\/div><\/li>\n<\/ul>\n<p>Cet outil se pr\u00e9sente sous forme de <b>vid\u00e9o de 10 secondes<\/b>, et se distingue des autres publicit\u00e9s par l\u2019ajout d\u2019<b>informations suppl\u00e9mentaires<\/b> s\u2019affichant en bas de l\u2019\u00e9cran dans un hyperlien. Pour y acc\u00e9der, \u201cswipez\u201d vers le haut<b> <\/b>et vous serez <b>redirig\u00e9<\/b> automatiquement <b>vers le lien du site de l\u2019annonceur. <\/b>Vous y trouverez un <b>contenu plus d\u00e9velopp\u00e9<\/b> avec des articles ou des vid\u00e9os int\u00e9grales.<\/p>\n<p><span style=\"font-weight: 400;\">Son petit plus ? Les marques proposent une <\/span><b>interaction d\u2019un autre genre avec les <\/b><b>snapchatters<\/b><span style=\"font-weight: 400;\"> qui sont en capacit\u00e9 d\u2019acheter des services directement via la page de l\u2019appli ou d\u2019un site mobile.<\/span><\/p>\n<h3>3. \u00a0\u00a0\u00a0Objectif \u201cNOTORI\u00c9T\u00c9\u201d<\/h3>\n<ul>\n<li>\n<h4><b>\u00ab\u00a0Sponsored Lenses\u00a0\u00bb ou \u00ab\u00a0lentilles sponsoris\u00e9es\u201d : l\u2019atout phare du branding<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les lentilles sponsoris\u00e9es garantissent aux marques la<\/span><b> cr\u00e9ation d&rsquo;un filtre \u00e0 selfie personnalisable et interactif. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">La marque Fran\u00e7aise pr\u00e9curseur \u00e0 utiliser ce dispositif a \u00e9t\u00e9 <\/span><b>Nike<\/b><span style=\"font-weight: 400;\"> \u00e0 l\u2019occasion de l\u2019<\/span><b>Euro 2016<\/b><span style=\"font-weight: 400;\">. Le filtre illustrait une partie du visage de <\/span><b>Cristiano Ronaldo<\/b> <span style=\"font-weight: 400;\">que l\u2019on pouvait fusionner avec notre visage<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_878\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_nike_the_switch-2x1-940.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-878\" class=\" wp-image-878\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_nike_the_switch-2x1-940-300x150.png\" alt=\"Sponsored lenses Nike filtre Cristiano Ronaldo Euro 2016 \" width=\"510\" height=\"255\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_nike_the_switch-2x1-940-300x150.png 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_nike_the_switch-2x1-940-768x384.png 768w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/s3-news-tmp-90538-snapchat_nike_the_switch-2x1-940.png 940w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/a><p id=\"caption-attachment-878\" class=\"wp-caption-text\">Sponsored lenses Nike Cristiano Ronaldo Euro 2016<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Un autre exemple avec les marques<\/span><b> X-MEN,<\/b> <b>Gatorade, <\/b><a href=\"http:\/\/www.konbini.com\/fr\/tendances-2\/snapchat-publicite-sory\/\" rel=\"nofollow\"><b>Taco bell<\/b><\/a><b> &amp; Harry\u2019s.<\/b><\/p>\n<div id=\"attachment_879\" style=\"width: 495px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/BN-OP119_snapch_P_20160621210840-855x425.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-879\" class=\" wp-image-879\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/BN-OP119_snapch_P_20160621210840-855x425-300x149.jpg\" alt=\"Filtres sponsored lenses X-MEN, Gatorade, Taco Bell &amp; Harry's\" width=\"485\" height=\"241\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/BN-OP119_snapch_P_20160621210840-855x425-300x149.jpg 300w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/BN-OP119_snapch_P_20160621210840-855x425-768x382.jpg 768w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/BN-OP119_snapch_P_20160621210840-855x425.jpg 855w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/a><p id=\"caption-attachment-879\" class=\"wp-caption-text\">Filtres sponsored lenses X-MEN, Gatorade, Taco Bell &amp; Harry&rsquo;s<\/p><\/div>\n<ul>\n<li>\n<h4><span style=\"font-size: 1.25em;\"><b style=\"font-family: Raleway, sans-serif; letter-spacing: 1px; text-transform: uppercase;\">Les G\u00e9o-filtres sponsoris\u00e9s pour un city branding r\u00e9ussi<\/b><\/span><\/h4>\n<\/li>\n<\/ul>\n<div id=\"attachment_880\" style=\"width: 179px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/12953156_1180987191919131_958110823_o.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"size-medium wp-image-880\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/12953156_1180987191919131_958110823_o-169x300.jpg\" alt=\"G\u00e9o-filtre city branding London Life\" width=\"169\" height=\"300\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/12953156_1180987191919131_958110823_o-169x300.jpg 169w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/12953156_1180987191919131_958110823_o.jpg 400w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">G\u00e9o-filtre city branding<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Ils <\/span><b>apparaissent en superposition des filtres<\/b><span style=\"font-weight: 400;\"> d\u00e9j\u00e0 pr\u00e9sents sur Snapchat mais cette fois-ci <\/span><b>en fonction de votre lieu g\u00e9ographique<\/b><span style=\"font-weight: 400;\">. Ces derniers font appel \u00e0<\/span> <b>l&rsquo;exp\u00e9rience utilisateur<\/b> <span style=\"font-weight: 400;\">qui <\/span><b>met ces derniers au c\u0153ur\u00a0de leur projet <\/b><span style=\"font-weight: 400;\">et \u00e0 contribution de leurs nouvelles technologies pour leur <strong>provoquer un<\/strong><\/span><b> impact \u00e9motionnel. <\/b><span style=\"font-weight: 400;\">Le but est de<strong> rendre<\/strong> ainsi <\/span><b>l\u2019exp\u00e9rience agr\u00e9able.<\/b><span style=\"font-weight: 400;\"> Ces filtres personnalis\u00e9s restent \u00e9galement un tr\u00e8s bon moyen promouvoir la marque.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici un \u00e9chantillon <\/span><a href=\"http:\/\/www.topito.com\/top-beaux-geofilters-snapchat\" rel=\"nofollow\"><b>ici<\/b><\/a><span style=\"font-weight: 400;\"> !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le g\u00e9o-filtre sponsoris\u00e9 est<\/span><b> plus int\u00e9ressant financi\u00e8rement <\/b><span style=\"font-weight: 400;\">parlant que les autres formes de publicit\u00e9s (<\/span><span style=\"font-weight: 400;\">Snapchat (filtre sponsoris\u00e9, publicit\u00e9 3V, Live Stories et Discover<\/span><span style=\"font-weight: 400;\">).<\/span><\/p>\n<div id=\"attachment_910\" style=\"width: 179px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/snap_1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-910\" class=\"size-medium wp-image-910\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/snap_1-169x300.jpg\" alt=\"Disneyland g\u00e9o-filtre oreilles mini\" width=\"169\" height=\"300\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/snap_1-169x300.jpg 169w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/snap_1.jpg 576w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/a><p id=\"caption-attachment-910\" class=\"wp-caption-text\">G\u00e9o-filtre Disneyland<\/p><\/div>\n<div id=\"attachment_881\" style=\"width: 182px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/ef0a84161eb4c38fbbce49632f4a28eb.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-881\" class=\" wp-image-881\" src=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/ef0a84161eb4c38fbbce49632f4a28eb-169x300.png\" alt=\"G\u00e9o-filtre \u00e9v\u00e9nement particulier mariage\" width=\"172\" height=\"306\" srcset=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/ef0a84161eb4c38fbbce49632f4a28eb-169x300.png 169w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/ef0a84161eb4c38fbbce49632f4a28eb-576x1024.png 576w, https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/ef0a84161eb4c38fbbce49632f4a28eb.png 750w\" sizes=\"auto, (max-width: 172px) 100vw, 172px\" \/><\/a><p id=\"caption-attachment-881\" class=\"wp-caption-text\">G\u00e9o-filtre \u00e9v\u00e9nement mariage<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Dans quel contexte l\u2019utiliser ? Il est judicieux d\u2019exploiter cet<\/span><b> outil de <\/b>branding<b> et de <\/b>native advertising<b> lors d&rsquo;\u00e9v\u00e9nements\u00a0particuliers<\/b><span style=\"font-weight: 400;\"> touchant des<\/span><b> cibles localis\u00e9es<\/b><span style=\"font-weight: 400;\">. Ainsi, le <\/span><b>message bien sp\u00e9cifique <\/b><span style=\"font-weight: 400;\">que les marques souhaitent transmettre sera<\/span><b> mieux re\u00e7u et int\u00e9gr\u00e9<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pour conclure, les publicit\u00e9s sur la plateforme Snapchat, ind\u00e9pendamment de la forme qu\u2019elles prennent, sont devenues un moyen de communication quasiment incontournable pour les annonceurs. La cible globalement jeune que ce r\u00e9seau social vise est stimul\u00e9e par un contenu multim\u00e9dia court, dynamique et \u00e9ph\u00e9m\u00e8re d\u2019une nouvelle \u00e8re. C\u2019est un certain investissement rentable sur le long terme. Ces formats de publicit\u00e9 font potentiellement de chaque utilisateur un r\u00e9el vecteur de communication de marque. L\u2019objectif \u00e9tant de le divertir, qu\u2019il y prenne du plaisir et que ce ne soit pas une contrainte pour lui.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si vous souhaitez avoir des informations sur nos prestations, contactez-nous au 0158892736 ou via le formulaire de contact <\/span><a href=\"https:\/\/www.yateo.com\/?contact\" rel=\"nofollow\"><span style=\"font-weight: 400;\">disponible ici<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Certains annonceurs ignorent encore quelle plateforme de communication utiliser et comment pour faire de l&rsquo;acquisition client tout en restant dans l&rsquo;\u00e8re du temps et en ad\u00e9quation avec la cible vis\u00e9e. Cr\u00e9\u00e9 en 2011, Snapchat\u00a0fait fureur aupr\u00e8s des plus jeunes,\u00a0la tranche d\u2019\u00e2ge des utilisateurs des 13-34 ans s\u2019\u00e9l\u00e8ve \u00e0 85%.\u00a0Le g\u00e9ant mobile offre aux annonceurs la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,196],"tags":[],"class_list":["post-869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","category-socialads","has-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat Ads : ou comment capter les plus jeunes ? - Blog YATEO<\/title>\n<meta name=\"description\" content=\"La plateforme de communication Snapchat est devenu l&#039;outil incontournable aupr\u00e8s des annonceurs pour esp\u00e9rer capter une autre cible, celle des plus jeunes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yateo.com\/blog\/snapchat-ads-capter-plus-jeunes\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat Ads : ou comment capter les plus jeunes ? - Blog YATEO\" \/>\n<meta property=\"og:description\" content=\"La plateforme de communication Snapchat est devenu l&#039;outil incontournable aupr\u00e8s des annonceurs pour esp\u00e9rer capter une autre cible, celle des plus jeunes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yateo.com\/blog\/snapchat-ads-capter-plus-jeunes\" \/>\n<meta property=\"og:site_name\" content=\"Blog YATEO\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-15T16:12:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-05T07:44:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/snapchat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yves ATTIAS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yves ATTIAS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yateo.com\/blog\/snapchat-ads-capter-plus-jeunes#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yateo.com\/blog\/snapchat-ads-capter-plus-jeunes\"},\"author\":{\"name\":\"Yves ATTIAS\",\"@id\":\"https:\/\/www.yateo.com\/blog\/#\/schema\/person\/d282ac5d7f0ef452229cf2841f4ecd82\"},\"headline\":\"Snapchat Ads : ou comment capter les plus jeunes ?\",\"datePublished\":\"2018-03-15T16:12:33+00:00\",\"dateModified\":\"2021-07-05T07:44:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.yateo.com\/blog\/snapchat-ads-capter-plus-jeunes\"},\"wordCount\":1899,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.yateo.com\/blog\/snapchat-ads-capter-plus-jeunes#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yateo.com\/blog\/wp-content\/uploads\/2018\/03\/snapchat.jpg\",\"articleSection\":[\"SEA\",\"Social Ads\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.yateo.com\/blog\/snapchat-ads-capter-plus-jeunes#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yateo.com\/blog\/snapchat-ads-capter-plus-jeunes\",\"url\":\"https:\/\/www.yateo.com\/blog\/snapchat-ads-capter-plus-jeunes\",\"name\":\"Snapchat Ads : ou comment capter les plus jeunes ? 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